Branding: How to Set your Business Apart from the Crowd

Are you searching for ways to set your business apart from the crowd? Read on for our guide on how to properly brand your business.


Ramzi Chamat / 8 Ways Media
2015-07-22 07:42:00

Your brand is the fingerprint of your business. It is what gives you an edge in increasingly competitive markets and is one of the most important aspects of your business.

Without a brand, your business stands very little chance of succeeding ahead of the competition. In order to set yourself apart, you need a consistent brand image that is distinctive and unified. This will position your business as an industry leader whilst sending a clear message to your target market.

Logo Design

Your logo is the visual embodiment of your brand that defines your professional identity. Creating a logo is your chance to capture the essence of your business in a way that resonates with your target market and sets your business apart from the crowd.

Many businesses reinvent their existing image if they are dissatisfied with their current results. Leading branding and web design agencies can assist in this area. Other businesses start from scratch to create an entirely new brand, which is another area of expertise for an online media agency.

Whichever direction you choose for your business, it is always possible to create a logo that is striking, powerful and influential on your target market. See here for more tips and advice on how to create a brilliant logo design.


Consistency is the cornerstone of a memorable brand and combining your brand’s unique style with its professional legitimacy gives your clients an insight into who you are as a business and what you do.

Maintaining a unified identity and constant voice helps to secure a foundation for your business and keep your image professional, reliable and predictable, which are the exact steps that a distinguished brand should be taking.

Stationary & Collateral Materials

Once you have designed a logo with an accompanying tagline, it needs to feature across every form of physical marketing. From business cards and letterheads to envelopes and pens, your logo needs to feature across all stationary in order to make a personal, striking and polished impact on your target market.

In addition, all collateral materials need to feature superior graphics and engaging content, including sales sheets, business folders and brochures, as these continue to play an important role in your sales cycle that resonates with your audience to convey a consistent brand message.


Featuring your logo across all forms of digital marketing is also a must. Your logo needs to be compatible with every size and place imaginable, from a giant billboard to a tiny Instagram logo. It needs to add additional layers of exposure to every campaign you create whilst making people feel deeply affiliated with your brand.

Summing Up

There are so many ways to develop an effective brand identity that gets people talking about your brand and creates positive associations with it. By engaging the services of a leading branding and web design agency, such as 8 Ways Media, you stand a far better chance of creating a memorable brand experience that stands the test of time.

Get in touch today to learn more about our leading branding services.


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