Blogging and SEO: A Match Made in SEO Heaven

Does your website have a regularly uploaded blog? If not, you could be missing out on the amazing SEO benefits that blogging provides.

rchamat

Ramzi Chamat / 8 Ways Media
2014-09-08 07:31:00

Blogging has become an important element of online marketing in recent years. Every type of business is taking advantage of blogging as a top way to connect with potential customers and increase client figures.

But blogging is also good for something else: it is an excellent SEO tool should never be overlooked. It has the power to significantly enhance your website’s organics search engine results, provided you post regular, well-written and keyword-friendly articles.  

Taking Advantage of Niche Keywords

Posting daily blog articles with popular keywords related to your business can have an incredible impact on your search engine optimisation results, which goes hand in hand with bringing you more internet traffic. In a highly competitive era top SEO results are critical, so ensure that you perform detailed keyword research before getting started.

Tools such as Google’s AdWords are a great way to discover which keywords and keyword phrases your clients are using. You will also discover some niche keywords that are less competitive but still searched for, enabling you to rank specifically for these keywords.

Increase in Volumes

Higher search engine results are also advantageous for bringing in better volumes of traffic to your site on a daily basis. As people begin to view your blog as a place of value, they will come to visit it on a daily basis, waiting for your next update.

Your Quality Score

Blogging can also help to boost your quality score. Google ranks your site with a quality score, and the more unique your content is, the higher your score will be. In this respect your blog posts need to be well-researched, well-written, interesting, informative and visually attractive. Post fresh content daily for better site rankings. 

Summing up

Traditionally, blogging was perceived as a way for people to express themselves in a relaxed, informal way. However more and more people are realising the SEO benefits that blogging can bring to any business.

If you haven’t yet considered a blog from an SEO perspective, perhaps now is the time to do so. A blog can help to boost your site’s search engine rankings, which will ultimately bring in a stronger clientele, contributing positively to your overall return on investment. 

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