Search engine optimisation involves improving your website to help it improve its page views. It is a marketing tool that incorporates a number of aspects, including the specific words on your page (HQ content creation) to the way other websites link to you (link building).
Search engine optimisation (SEO) can be very simple or very complex, depending on the nature of your business and how your website is presented. For example, you may simply need to restructure your website a little in order for a search engine to understand what your site is all about. Alternatively, you may need a complete restructure in order to be better promoted.
In today’s advanced technology environment, SEO is no longer about being good for search engines. It is also about ensuring that your visitors have a positive experience on your site that makes them linger for longer – and hopefully take action.
Why do we Need SEO?
Your website needs search engine optimisation to improve visitors and increase attention. If done correctly it can help your site to boost rankings and receive international recognition, but if done incorrectly it can hide your site amongst the competition, burying it deep within search results. As most marketing experts know, gaining greater traffic to your site is one of the quickest ways to increased revenues.
What does the Future Hold for Search Engine Optimisation?
When search engine marketing began in the 1990s, businesses took advantage by cramming keywords into poorly written text. Today’s environment is very different, and Google has developed complex algorithms that detect poorly written text and consequently rank it low.
Though the search engine optimisation landscape is constantly shifting, one thing is clear – it remains an important online marketing tool. Websites are constantly competing for attention in search engines, and will go to great measures to achieve high rankings and increased traffic.
Should we Perform SEO Ourselves?
Though the basics of SEO are straightforward, when handled by a marketing agency your site will receive an in-depth overhaul that enables it to be perfectly optimised to your intended audience. This is turn will boost traffic to your site and boost the overall success of your business.