Backlinking plays a vital role in SEO. Regarded as the backbone of your website, it is fast gaining popularity as a superior SEO tool that generates positive results. More than 90% of SEO today focuses on generating high-quality backlinks, as high-quality, relevant backlinks play a significant role in the overall success of your website.
What is Backlinking?
Also known as inbound links, backlinks are incoming links to your website or web pages. On a specific webpage a link to a different website will be highlighted, and by clicking on that link you will be diverted to another website/webpage. Likewise, a different website can feature links to specific pages of your site.
How can you Build Superior Backlinks?
You can build superior backlinks by submitting your site to article sites, forums and directories and online press releases. You can also leave comments on blogs and forums that include a link to your website at the bottom of the comment.
What are the Benefits of Quality Backlinks?
Strategic
Backlinking plays a strategic role in the entire ranking algorithm process for all search engines. If two sites are very similar in nature then the search engine will search for quality inbound links, which will boost your SEO results significantly. Likewise, if your site links to a bad website then this will have detrimental impact on your SEO.
Attracts Search Engines
Backlinks also attract search engines to your site, provided those links are of a high quality. In this respect quality prevails over quantity, so a single high quality backlink is more effective than a dozen poor links, thus helping your site to perform better as a result.
Used by most Search Engines
It’s not just Google that focuses on the importance of backlinking in SEO. Other search engines including Bing and Yahoo analyse links when determining the ranking of a website.
Attracts more Users
Backlinking is also important from a human perspective, attracting more users to your website. You can place backlinks on blogs, forums and other credible sources to enhance the popularity of your site and attract a wider network of users.
Enhances Credibility
Another benefit of backlinking is that, by linking to relevant and popular websites, you can easily enhance the credibility of your site in the complex world of the web.
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