Google is the world’s most popular search engine. It is world-renowned for providing access to a wealth of information – all free of charge. In recent years Google has launched a wide selection of services and products. For example in 2011 Google launched a service called Google Analytics.
Google Analytics is a fantastic resource for all SEO related needs. From learning about which source brought visitors to your website to establishing exactly how they interacted with your site, it is an in-depth analytical tool that generates excellent results.
Google Analytics is the ideal way to discover how to modify or redesign your site. Through this service you will obtain comprehensive statistics about your website’s traffic, traffic sources, sales and conversions. You can learn how to improve your SEO results, attract more visitors and produce better marketing for your online product.
Benefits of Google Analytics
There are plenty of guides and resources available for beginners to Google Analytics, although this service is incredibly easy to use. For example, instead of downloading software from the internet, you simply paste the tracking code into the web pages, which directly begins the tracking.
Google Analytics has four primary benefits:
- Marketing campaign optimisation
- Budget allocation
- Website usability improvement
- Target audience identification
When using Google Analytics you will be provided with excellent suggestions as to which keywords will make your services or products more appealing to a wide audience, thus increasing your SEO results.
The service has also been translated in numerous languages including Spanish, German and Korean, to ensure that businesses and individuals from across the globe can access it with ease and therefore better market their products online.
Obtaining Statistical Information with Ease
With Google Analytics you can also obtain executive summaries of all conversions, which enables you to easily compare keywords and revenue, as well as the overall performance of your website.
Comparative reports of your website’s performance are also available if you wish to compare this week’s performance with last week’s, for example.
This service is so in-depth that you can run reports on last year’s summer’s reports and compare them with last winter’s. You can even compare revenues of different sites, organise campaigns and gain a holistic view of all metrics.
Finally, Google Analytics allows you to understand exactly why a web user left your website in the middle of browsing. Through the analysis, you can understand which particular area of your site needs modifying to make the overall visitor experience more positive.
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