9 Digital Marketing Trends In 2022


Ramzi Chamat / 8 Ways Media
2022-03-31 11:11:00

1. Videos of short duration, made by DIY creators

TikTok has shifted the nature of social media away from posting status updates and photo grids, to creating short videos. It wasn't long before these platforms were inspired by TikTok too, with Instagram unveiling its Reels feature, and YouTube shifting to 'shorts.'

2. Tell a true story

Storytelling is really important in the marketing industry. However, when it comes down to selling your product or service in a contemporary market, customers don’t want to hear old stories and marketing strategies, such as how your brand Is superior to others. Instead, people want to see results videos that demonstrate your products.

3. Concentrate on your audience

After a lengthy period of lockdowns, society became more prone to irritability, anxiety and depression, due to the constant stream of content appearing on their feeds. Many people even went so far as to remove their accounts. Those who remain on social media have to contend with the constant flow of advertisements, campaigns, news and updates that flood our feeds on a daily basis. To say that they are saturated is an understatement.

4. Transparency, privacy and trust building

Digital advertising is overloaded and consumers are becoming more and more skeptical of the ads they're targeted with. This is the reason, in 2022, that marketers in the digital space should be ready for tighter privacy regulations that will change the methods they use to monitor their users' actions, such as app tracking and location tracking, which target users based of location and Google search history.

Google has announced that it will be limiting the use of third-party cookies until 2023. This means that many advertisers and marketers are going have to review their strategies.

5. Personalization

Personalization will play a significant role in 2022. Instead of creating content that casts an all-encompassing net hoping to will appeal to everyone, creating targeted advertisements that are tailored to your target audience will result in more effective outcomes. However, this is not only the content you are going to create. Ensuring that your viewers receive advertisements in the right place and at the appropriate time is essential in ensuring they are engaged in an increasingly crowded world.

6. Content segmentation

Segmentation has been in use for a while now, and many use it to segment customers, targeting customers with similar demographics, or with similar interests. It is common to separate forms of communication, such as e-newsletters, announcements and news, and offers and promotions.

7. Consumer behavior

A rising interest in chat-based marketing is likely due to the changing consumer behaviours that have been quickly advancing through the use of technology over the last few years – namely the desire for immediate and direct communication in real-time, whether with coworkers, friends or even companies.

With chat bots playing more of a role, long conversations have been cut short, more quickly and easily than they have ever been. This is accompanied by huge volumes of data that help comprehend customers' needs and expectations.

8. Artificial intelligence in digital marketing

In the last few years, advances in Artificial intelligence (AI) have resulted in more intuitive reporting and automation of general marketing tasks, such as monitoring website traffic and increasing SEO for search engines to improve their organic reach.

Instead of focusing on the benefits we've already have gained from AI, now is the time to consider the future and see how it will impact marketing through digital channels.

9. NFTs and crypto in the world of social commerce and media

Even if you're not invested in cryptos, the rise of digital currencies and NFTs are nearly impossible to ignore over the last few years. At first glance, it may appear to be an issue that could affect your marketing strategy, however, that's not the kind of thinking we'll need in 2022!

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