Videos of short duration, made by DIY creators
TikTok has shifted the nature of social media away from posting status updates and photo grids, to creating short
videos. It wasn't long before these platforms were inspired by TikTok too, with
Instagram unveiling its Reels feature, and YouTube shifting to 'shorts.'
Tell a true story
Storytelling is really important
in the marketing industry. However, when it comes down to selling your product
or service in a contemporary market, customers don’t want to hear old stories
and marketing strategies, such as how your brand Is superior to others. Instead,
people want to see results videos that demonstrate your products.
Concentrate on your audience
After a lengthy period of
lockdowns, society became more prone to irritability, anxiety and depression,
due to the constant stream of content appearing on their feeds. Many people
even went so far as to remove their accounts. Those who remain on social media have
to contend with the constant flow of advertisements, campaigns, news and
updates that flood our feeds on a daily basis. To say that they are saturated
is an understatement.
Transparency, privacy and trust building
Digital advertising is overloaded
and consumers are becoming more and more skeptical of the ads they're targeted
with. This is the reason, in 2022, that marketers in the digital space should
be ready for tighter privacy regulations that will change the methods they use to
monitor their users' actions, such as app tracking and location tracking, which
target users based of location and Google search history.
Google has announced that it will
be limiting the use of third-party cookies until 2023. This means that many
advertisers and marketers are going have to review their strategies.
Personalization will play a
significant role in 2022. Instead of creating content that casts an all-encompassing
net hoping to will appeal to everyone, creating targeted advertisements that
are tailored to your target audience will result in more effective outcomes.
However, this is not only the content you are going to create. Ensuring that
your viewers receive advertisements in the right place and at the appropriate
time is essential in ensuring they are engaged in an increasingly crowded
Segmentation has been in use for a
while now, and many use it to segment customers, targeting customers with
similar demographics, or with similar interests. It is common to separate forms of communication, such as e-newsletters, announcements and news, and offers and
A rising interest in chat-based
marketing is likely due to the changing consumer behaviours that have been
quickly advancing through the use of technology over the last few years – namely
the desire for immediate and direct communication in real-time, whether with
coworkers, friends or even companies.
With chat bots playing more of a
role, long conversations have been cut short, more quickly and easily than they
have ever been. This is accompanied by huge volumes of data that help
comprehend customers' needs and expectations.
Artificial intelligence in digital marketing
In the last few years, advances in
Artificial intelligence (AI) have resulted in more intuitive reporting and
automation of general marketing tasks, such as monitoring website traffic and
increasing SEO for search engines to improve their organic reach.
Instead of focusing on the
benefits we've already have gained from AI, now is the time to consider the
future and see how it will impact marketing through digital channels.
NFTs and crypto in the world of social commerce and media
Even if you're not invested in
cryptos, the rise of digital currencies and NFTs are nearly impossible to
ignore over the last few years. At first glance, it may appear to be an issue
that could affect your marketing strategy, however, that's not the kind of
thinking we'll need in 2022!
Contact EWM to discuss your digital marketing needs.