Like every other business out there, your goal is to create solid, long-term relationships with your clients that keep them returning to your business, year in, year out. As a small business owner your company thrives on customer relations, so keeping your customers happy is an absolute priority.
Giving gifts to your clients during the holiday season is one of the easiest ways to show them that you care about them and value them – beyond the money they pay you for your goods or services.
A thoughtful gift with an accompanying card shows your appreciation for your clients in the most powerful way imaginable. With that in mind, here are the top 7 benefits of giving your clients gifts this holiday season…
1. Shows your clients how grateful you are for their business
At this time of year, gifting your clients is the ideal way to show them how much you appreciate them as an individual as opposed to simply a means to an end.
2. Sends a personal message
Putting some thought into a meaningful gift highlights just how much you value them and the relationship that you have generated, whilst also demonstrating your desire for this to remain a long-term relationship.
3. A form of self-promotion
Sending gifts to clients is a great way to self-promote your business, as the recipient of the gift will be much more likely to think of you for their next project. Even if the gift doesn’t have a corporate theme to it (i.e. isn’t promotional or branded), your clients will still remember the thought that went into the gift you gave them.
4. Shows your creative side
Giving gifts is also a fun opportunity to show off your creative skills, particularly if you choose to design your own Christmas cards, labels or even wrapping paper! Your clients will be impressed by the extra effort you’ve put into their gift, and will be talking about it for months to come, well beyond the holidays!
5. Rewards your customers
Building strong relationships with your customers is a major advantage of gift giving. Your most valuable clients deserve to be thanked for the business they bring to your company, especially at this time of year. If you’ve got some particularly important customers who’ve brought in a lot of business, it’s essential to put a lot of thought into their gift so that it’s personalised, memorable and meaningful.
6. Strengthens relationships
Letting your clients know that you value them for their business is a traditional benefit of holiday gifting. These gifts are ideal for strengthening relationships with important customers. Generally, the most appreciated gifts are those that are not perceived as promotional but don’t be afraid to incorporate your company’s name or logo in a tasteful way.
7. A form of advertising
Finally, if you choose to go down the corporate gifting route (in the form of branded and promotional corporate gifts), this is an excellent way to remain at the forefront of your customers’ minds. Distributing promotional corporate gifts is essential to the growth of your business. When a client receives a gift with your company’s name and contact details on it, they will remember your business every time they use that item.
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