Every business should have a marketing plan. Your marketing plan should include words and phrases that you will use within emails to make a strong impact and boost sales. So which words should be included and used as part of your marketing plan? Read on to find out…
1. Now
The word ‘now’ is a very present word that forces people to take immediate action. Usually used as a call to action, the word ‘now’ creates a sense of urgency, giving the customer the impression that this offer won’t last forever. Examples of this include:
· Sale Starts Now
· Shop Now for Immediate Rewards
· Subscribe Now
2. Sale
You can’t go wrong with the word ‘sale’ and it should never be eliminated from your marketing plan. Everyone loves a good sale and this powerful word has the ability to persuade customers to make a purchase. When used within an email it spurs clients to click through to your site immediately and is a great word to use within your call to action.
3. Best Sellers
Customers like to know which products or services are popular so including a list within an email is a great way to capture new sales. You may wish to devise an email that features 2 – 3 examples of your best sellers. You can include a ‘Buy Now’ call to action to encourage shoppers to click through.
4. Off
We all love a discount, and the word ‘off’ excites shoppers and quickly captures their interest. Create enticing money off deals such as ‘$20 off purchases of $100 or more’ and ‘$25 off purchases of $110 or more’. This will persuade readers to browse through your site and find an appropriate offer that suits their budget.
5. Be the First
Customers like exclusive offers and deals, so offering them the opportunity to ‘be the first’ is a sure-fire way to make a sale.
6. Remember
In our busy, fast-paced lives it can be difficult to keep track of the latest offers, discounts, promotions and releases. As part of your marketing plan you should frequently remind your customers about a special offer or promotion that’s currently taking place. Combine that with an impending deadline (e.g. ‘remember, only three hours left until your voucher runs out’) for a persuasive email marketing campaign that is sure to make a positive impact on sales.
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