5 Web Design Trends for 2022

2021 saw the continuation of the pandemic, resulting in significant cultural and societal changes in many areas of our lives. Even In web design, we have witnessed many changes that have been significantly influenced by the pandemic. Here we discuss 5 web design trends that we will witness in 2022.


Ramzi Chamat / 8 Ways Media
2022-04-13 10:30:00

Technology continues to play an increasingly powerful role, with advances in technology influencing a variety of sectors, including, education, e-commerce, and healthcare.

While technology continues to influence web design in progressive and forward-thinking ways, there is also a call for more simple techniques.

Here we discuss 5 web design trends that we will witness in 2022:

1. Have fun!

Something we expect to see more of this year is fun and playful web designs. Today’s internet users are far more familiar with digital platforms, meaning there’s more space for experimenting with new and unique web designs.

This is evident in the greater use of eye-catching typography, adventurous colours and colour combinations, and engaging features to create a more uplifting, positive online experience for users.

2. Keep it simple

Another web design trend we expect to see more of in 2022 is simplicity. Think plenty of white space, neutral colours and simplified graphics. Designs of this nature respect society’s desire for peace and calm. With so much going on in today’s world, people are craving simplicity.

Designers are acknowledging this desire for simplicity through simple visuals and essential information. This capitalises on the concept of expanding features to reveal further information, rather than condensing web space with lots and lots of content and features.

3. The need for speed

Last year, Google introduced its Page Experience update, which placed a heavy emphasis on page-loading speed. This algorithm change resulted in a faster loading time, thus improving the overall user experience. This could also contribute towards improving rankings in Google.

Google’s constant updates mean that designers and developers are better equipped to create fast-loading websites that offer a positive user experience. As technology continues to evolve, users will be less and less patient with slow-loading websites. Such sites will suffer from a loss of traffic, poor conversions and low SEO rankings. That’s why, when it comes to web design, it’s so important to place an emphasis on user experience.

At EWM, we’re so excited to see how web design evolves in 2022. During these testing times, we expect to see more simplified web designs that are mindful of nature. We also expect to see web designs that are inspired by the latest technologies, while respecting the need for a positive user experience.

4. Oversized typography

When it comes to web design, there is no limit to what you can do – except for your imagination. While we’ve emphasised the importance of simplicity in mindfulness, this doesn’t mean to say that you can’t push boundaries.

Consider fonts, for example. One of the latest trends in web design is oversized typography. Some websites are using oversized text to create an ultra-minimalist, sophisticated design.

Another trend to watch out for is glassmorphism, which we mentioned in our graphic design trends post.

In glassmorphism, background frames and buttons are blurred, while design elements in the foreground have a glass look and feel to them. Designers are merging transparent/glossy looks with blurry elements to create a futuristic appearance.

5. Scrollytelling

Also known as ‘narrative visualisation’, scrollytelling involves presenting a series of visual elements that you have to scroll through to reveal a chronologically-ordered story. The user controls the speed with which they navigate through the site, while benefiting from a message presented to them in an interesting and intriguing way.

What web design trends are you adopting in 2022?

Obviously, the world as we known it has changed significantly in the past three years, and these changes have notably affected the way web designers create websites. What’s more, as technology continues to evolve, web designers are pushing boundaries and exploring brand new and innovative avenues.

Are you looking for inspiration for your latest design? Reach out to the EWM team to discuss your thoughts and ideas!

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