User experience design is an important element of your website that should never be overlooked. It focuses on improving the navigation of your website to ensure a clean and user-friendly experience that keeps users on your site for longer.
Listed below are 5 top tips on how to improve your user experience design with better navigation:
Clean up your layout
A confusing layout is immediately off-putting to a website user, diminishing the quality of the user experience. Clean up your layout by making the most obvious elements easier to spot (such as the ‘Contact Us’ page, the ‘Request a Quotation’ page or the ‘About Us’). Your priority is to ensure that everything is easy to find, clean and organised, to help users find what they are looking for.
Be Strategic
To encourage users to keep browsing through your site, place the navigation options in an obvious location. The most popular places are either at the top of the page or on the left-hand side of the site. Even if your users are browsing through your site from a mobile device, it is still essential that the navigation options are highly visible and at the top of the page.
Develop a Site Map
A site map is a fantastic resource that is also excellent for SEO. It enables users to quickly and easily find what they are looking for, provided your site map is clean, relatively small in size and simple to navigate through.
Avoid Complicated Acronyms or Abbreviations
Another way to improve the user experience design is to eliminate the use of complex acronyms or abbreviations, particularly in the titles of your pages. Not only does this avoid confusing readers but it is also a great way to improve the SEO of your website.
Always Include a Search Bar
Finally, a search bar is a good user experience design option as it assists visitors who are searching for something specific on your website. This is also an excellent way to establish what your clients and potential clients are searching for when they navigate through your website.
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