Social media management has become increasingly important in recent years, with businesses of all shapes and sizes realising the potential that it has to increase your client base and improve profits.
To succeed with social media management it’s important that you find plenty of ways to boost your social media following. There are plenty of social media platforms available including Facebook, LinkedIn, Twitter, Pinterest and Instagram. Whether you use just one or all of these platforms, ensure that you do so properly and in a way that will keep your audience compelled.
Listed below are the top five ways to grow your following across various social media channels:
1. Share content
Instead of exclusively sharing your own blog posts and content on your social media pages, it’s advised to share content from other companies. This is a great way to gain increased attention from others which could easily result in an enhanced social media following.
2. Follow people from your target audience
Follow people from your target audience as this is a brilliant way to increase your following. Many people will automatically follow you back when you follow them while others will receive a notification that you have followed them. This is a good way to attract the attention of those you would like to follow you.
3. Take advantage of Google+
Google+ is one of the most powerful social media platforms out there and is gaining precedence over and above many of the others. Since Google has the power to make or break your business, it’s recommended that you set up a Google+ account and use it to post content to gain positive exposure for your site and show up in search engine results.
4. Streamline your content
Good social media management is largely about being consistent across all platforms. All content added to a platform must be relevant to your industry of operation but must also have the same ‘voice’ throughout, otherwise you risk coming across as inauthentic. When people browse through your platforms they will see consistency across all channels and will be more likely to follow you and share your content with others.
5. Ensure your social icons are prominent across your website
Last but not least, ensure that all social media icons are visible throughout your website. Put them in obvious, noticeable places and always check the icons to make sure they work.
In Summary
The social media management process is a continual one that takes time, energy and commitment, but devoting your time to building a bigger audience will bring heightened brand awareness, increased traffic to your site and better returns on investment.
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