There are countless ways to succeed as a business and countless ways to appeal to your target market. Perhaps you’ve tried email marketing but didn’t feel as if it was working for you? Or have adopted a number of experiential marketing strategies that didn’t succeed? Perhaps your area of focus is more geared towards business blogging as a way to reach out to your audience?
There are plenty of things you can do to reach out to old and new clients alike and spread the word about your business. Read on for our top 5 tips on how to revitalise your marketing efforts:
1. Be unique
As mentioned above, there are numerous paths to success in the world of online marketing. What matters most is not following the crowd but creating your own unique marketing plan that matches your business, your culture and your target market.
2. Be consistent
In the online world it’s critical to be consistent, and that means being there on a regular basis and focusing full time on your efforts. If your primary area of marketing is in blogging, be sure to do so consistently (see here, here and here for our top tips on how to run a business blog).
On the other hand, if your primary area of marketing is in email marketing, be sure to email your clients on a consistent basis so that they grow to expect and anticipate your emails (and enjoy them).
3. Know what works
It’s crucial to know and understand what works and what doesn’t when it comes to your audience. By keeping track of your results and making necessary adjustments, your online success will gradually escalate.
If you are using social media as your primary form of marketing then be sure to use their metrics in order to establish where your most popular posts lie. This will give you a clearer understanding of which posts generated the biggest response in order for you to know what techniques to use in the future.
4. Capitalise on your strengths
Are you good at taking photographs? Or do your passions lie in writing? If you consider yourself as more of a writer then start creating powerful, engaging newsletters using your writing talents. If you have an avid eye for photography, put your skills to good use by attracting people to your social media pages with unique, captivating images.
5. Try something new
If you’re considering setting up an Instagram account but don’t think you’ve got what it takes, open an account and give it a go! You never know what success might lie around the corner thanks to your new endeavour.
Taking the plunge in business is fundamental to your success. Some things will work, others won’t, but that doesn’t matter. What matters is that you persevere and keep trying in an effort to maintain your current audience’s interest and expand your client following.
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke, tailor-made services designed to help you succeed as a business. Get in touch today for more information on how we can help you transform your business and reach out to an even bigger audience.