In this guide, we bring you 5 digital marketing tips and techniques to help you effectively promote your small business. Listen on to learn more…
1. A Compelling Web Design
Compelling web designs are great for attracting more customers and retaining their interest for longer. Ensure that your website is clean, well-presented, easy to navigate through and visually engaging. If you have an outdated web design you should consider redesigning it.
2. A Responsive Web Design
Not only should your web design be compelling and attractive but it should also be responsive. This means that it should be accessible on a mobile device, whether that is a smartphone, an iPad or a laptop. This is because around 40% of internet users are logging on to the internet from a mobile device. Fewer and fewer people are using a desktop computer for web browsing, so your website should be fully responsive by automatically scaling to size when someone visits from a smaller screen size. If it isn’t, you could be losing out on a potential client (and sale).
3. Use Google AdWords
Google AdWords is a fantastic tool that helps you to market your products or services through Google. It offers detailed information on popular keywords and keyword phrases and is a great short-term digital marketing and advertising tool that can be used until your organic search engine results improve.
4. Videos & infographics
The visual medium is becoming increasingly popular. The internet is awash with information and people are hungry for knowledge, but today, information is shared and digested far differently than when compared how it was digested a decade ago.
For this reason, it’s ideal to create videos and infographics as a way to appeal to your audience and market your business. There are countless ways to use videos and infographics; the more creative you are the more likely you are to generate a stronger response.
5. Consider Paid Advertising
If you are a new business it’s likely that your social media following is still very small. If so you could consider paid advertising. Cost-effective paid advertising solutions are available on many social media networks including Facebook, YouTube and Twitter.
About 8 Ways Media
8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, online marketing and more. To learn more about our services, get in touch today!