4 Ways to Build your Email Marketing List with Pinterest

With 70 million users it’s definitely worth your while building your email marketing list with Pinterest. Read on to find out how!

rchamat

Ramzi Chamat / 8 Ways Media
2014-11-25 10:36:00

Pinterest has grown considerably over the past few years. What started out with a small following has now developed into more than 70 million people – demonstrating the power and popularity of this visually engaging platform.

But how can we take advantage of Pinterest in creating a stronger email marketing list? Read on to learn more…

Create an Offer they Can’t Refuse

One way to create a stronger email marketing list is to create an offer, turn it into a pin, and make sure your pin is linked to your email sign-up form on your website. In exchange for them signing up, offer them a gift, such as:

  • An e-book
  • Voucher
  • Money off code
  • Checklist
  • Online training
  • Webinars
  • Online guides

This is a great way to entice people in and grow your email audience.

Write a Compelling Description

Pinterest isn’t just about having beautiful images. Once you’ve created your offer and pin, take advantage of the ‘Description’ box to entice readers in further with a captivating call-to-action. Another top way to boost the success of your call-to-action is to include the link in your description box, which is a tactic that very few pinners actually adopt. This is incredibly effective in increasing traffic to your site and encouraging people to sign up to your email marketing list. 

Re-pin your Pins

Since most Pinterest users only look at their news feeds, this means they could have easily missed out on your pin if they didn’t log in when you posted. Take your most successful content and re-pin it, but don’t over-do it. Re-pin content once a week and choose different times of the day to experiment with what’s the most successful.

Be Strategic

Don’t overwhelm your followers with too many boards. A minimum of 5 boards is ideal, while each of your boards should contain at least 10 pins. Likewise, have a maximum of 40 boards to avoid complicating your followers or putting them off. 

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