Mobile technology has disrupted countless industries, including the travel industry, retail and the restaurant industry. Traditionally, a phone call was made to place a delivery order or make a reservation, however today, many businesses are taking advantage of technology in order to facilitate the entire dining experience.
Read on to discover the top 4 online options every restaurant needs to take advantage of in order to increase traffic to their website and remain on top of the competition…
1. Book a Table
You no longer need to call a restaurant in order to book a table. There are a number of apps that enable you to book a table, including OpenTable, an online real-time restaurant reservation service providing reservations for more than 30,000 restaurants worldwide.
Table booking apps are not only convenient for the customer and the establishment, but they also work towards building brand loyalty. This is because they enable the restaurant to pay close attention to the customer and remember his or her preferences – for instance, factors such as where the customer prefers to sit. This works wonders for building a stronger relationship between the restaurant and the diner, thus increasing their chances of returning to the establishment in future.
2. Pre-Order your Food
Technology has come a long way in recent years and there are now apps that enable you to pre-order your food before you even enter a restaurant. So if you’re in a rush to eat and leave, simply order ahead of time via an app, enter the restaurant, enjoy your order and leave.
Countless businesses including Pizza Hut, Starbucks and Taco Bell have already implemented pre-ordering features on their apps, enabling customers to hop in and out of their establishments with ease. Such a service benefits both the customer and the restaurant. The restaurant need not waste valuable time taking telephone orders and is also able to provide a very positive customer experience. Furthermore, customers do not need to queue up and wait for a table, or spend long lengths of time waiting for their food to arrive.
3. Mobile Payment
Another convenient form of technology for restaurants is mobile payment. Apps such as Velocity and Dash facilitate the bill-paying process significantly. Restaurant goers do not need to wait for the bill to arrive while friends can easily split it. This reduces the amount of time spent calculating separate payments and processing credit card bills, thus enhancing turnarounds and boosting the overall customer experience.
Mobile payment is certainly worth investing in if you are looking to attract millennials to your establishment since this age bracket is obsessed with smartphones and new technologies.
4. Food Delivery
Another online option that many businesses have is food delivery. There are plenty of apps available including GrubHub and Thistle. Simply open up the app, select the restaurant or takeaway service you wish to order food from, choose your food and place your order. Both millennials and busy people are the driving force behind the success of these apps, so if you’re trying to appeal to these target markets, it’s recommended to jump on the food delivery app bandwagon, right away.
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