Traditionally, search engine optimisation meant inserting keywords into pages of your website in the hope of ranking highly in search engine results. There were a number of manipulative techniques that many people adopted to trick the system, but today, Google’s algorithms can easily detect such activity.
At the drop of a hat, Google can change search engine optimisation rules – and it does. Google is constantly evolving and becoming more and more advanced in the process. Throughout 2015, it’s important to remain afloat of the latest changes and requirements from Google, to ensure you’re your site remains user-friendly and popular.
Listed below are 4 important search engine optimisation changes that Google is currently making…
1. Google is Branching Out
Although Google was originally a search engine, today it is far more than that. From paid ads to location-based searches, the world of Google is incredibly dynamic and ever-changing. What was once an information engine is gradually becoming a knowledge engine. As a result of these changes, there is now less emphasis on making it to the very top of an organic search result.
2. A Mobile-Friendly Website is Vital
With more than 70% of web users browsing the internet from a mobile device, it has never been more crucial to have a responsive web design. If your website is not mobile-friendly, you run the risk of losing out on a large clientele, as people who have a negative mobile browsing experience on a particular website are highly unlikely to visit that site again.
3. SEO is about Brand Awareness & Content
search engine optimisation is no longer about link building or page rank. Instead, branding and content strategy are becoming more significant. When the two go hand in hand (high-quality content creation with a specifically branded voice) you will be able to reach out to a wider audience and generate stronger sales.
4. Always Focus on Content
Whether you are writing a blog post, creating a video, designing an infographic or preparing an email marketing campaign, it’s essential that you always focus on high quality content creation, viewing that content as an extension of your product. Through your high-quality content, your aim is to sell your goods or services, and you will do so, far more effectively, with a well-written email marketing campaign or a creative infographic.
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