Your customers’ happiness is of immense importance to your business. The traditional business model placed less emphasis on customer happiness and user experience, but with the advent of the internet and more fluid, instant communication, consumer happiness is now at the top of any business agenda.
The internet has also made everything very public, and as such if someone speaks openly about your brand, countless people (we’re talking thousands, if not millions for bigger brands) are likely to see it and take note of it.
There are many ways to make your customers happy and their happiness should be a major priority of yours. Listed below are our top tips, and we highly recommend that you take note of at least a handful of these tips and follow them carefully:
Treat them with respect
Treating your customers with respect will go a long way towards improving the face of your business and enhancing its reputation. When you treat your customers with respect, they remember this treatment and are much more likely to return to your business in future. They are also more likely to speak positively about your brand to others (thus increasing word of mouth marketing) while some will even go so far as to leave positive online reviews or comments on your social media pages. This will work wonders for your brand image as many people nowadays turn to reviews before making a decision about buying into a brand.
Create a relationship with them
Creating a relationship between you and your customers is a great way to increase brand loyalty. You can do this by answering their emails efficiently, responding to their tweets or comments and generally having some sort of ongoing communication with them. This creates a closer relationship between you and your customers, making them feel much more attracted to your brand and more affiliated with it.
Offer continued professional customer support
Continued professional customer support is vital in maintaining brand loyalty and encouraging people back to your business, over and over again. Once a sale is complete, don’t turn your back on your customers. Maintain a relationship with them and check in with them now and again to ensure that the product or service you provided for them remains up-to-scratch.
Transparency in business works wonders in boosting your customers’ happiness. Be open to any feedback and use it to make improvements to your company. Have an open, honest relationship with each and every one of your customers, no matter what channel of communication is being adopted. Even if your customers have had a negative experience with your brand, by offering continued, efficient, professional customer support you can quickly turn a bad experience around and cement your customers’ loyalty with your brand.
Contact 8 Ways Media today to discover how we can help to build your brand in the digital era.