Millions of households use Netflix. It’s fast, simple and diverse, offering a vast selection of the latest shows and movies. If you’re not familiar with Netflix, it’s an American provider of on-demand movies and television streamed off the internet. Available in North and South America, New Zealand and parts of Europe, the service has experienced incredible levels of popularity since it was first founded in 1997, where it began as a subscription-based DVD delivery service.
By March 2013, Netflix had generated 33 million global subscribers. Today, the service has more than 60 million subscribers worldwide and continues to grow in popularity and appeal.
But what is it about this service that is so appealing and dominant? Read on for 4 savvy content marketing lessons that we can learn from Netflix…
1. Wide Selection
Netflix is known for its simple technology as well as its vast library of online content including some of the most original and compelling content around. The service has exclusive ‘pay TV window’ deals, which give it exclusive streaming rights from traditional pay TV services. Whether you’re after a classic children’s title or the latest release, you can access it straight from Netflix.
As a business it’s essential to remain current and up-to-date with the latest technological innovations and services. Current and potential clients will find your services more professional and appealing if they are vast and contemporary.
2. Highest Quality Content
Creating consistently unique content of the highest quality is absolutely paramount. Netflix partners with the most creative people in the industry to deliver the ultimate content experience, including popular shows such as Orange is the New Black, The Fall and House of Cards.
As a business you cannot afford to publish good content marketing. Your content needs to continually push boundaries and excel above the competition if you want to stand any chance of succeeding over your competitors.
3. Well-Marketed Content
In 2014, Netflix spent $313.7 million on overseas advertising by promoting new original shows, enabling the company to retain current customers while attracting new ones. Over time, the company quickly grew a massive international audience, and today Netflix boasts worldwide appeal.
It doesn’t matter if you produce the highest quality content, every single day. If you don’t market yourself properly and advertise your services, you stand little chance of expanding as a business and retaining consumer interest.
4. In-Depth Knowledge of Customers
Netflix uses its data to tap into viewing habits and understand its viewers’ watching behaviour in depth. As such, it invests heavily in brand new TV series’ and makes the prospect of original content creation less risky.
Without knowing your customers well enough, you cannot expect to craft content that they will enjoy. By using analytics and performing research you can come to learn your clients well enough to create content that you know they will enjoy.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to improve your business with professional content marketing.