There is inevitably a great deal of competition out there amongst websites who are all competing for the limelight and trying to get as much traffic to their sites as possible. There are so many websites, books and other resources providing advice on how to generate more traffic; in truth, this is a daily task that requires a lot of patience and persistence in order to be successful.
Listed below are 3 simple ways to entice more traffic to your website:
1. Improve the Strength & Authority of your Site
The first step is to improve the strength of your website. This means that your site’s structure should be easy to digest, easy on the eye and very straightforward, so that Google and other search engines can easily categorise your website.
Perform a site audit to see if there are any superfluous pages that could be deleted or tidied up. Also, check through your content to make sure that there is no wordy text that needs cleaning up. Finally, ensure that all links lead to an authoritative page. Dead links are bad news for your SEO success.
You also need to focus on the authority of your site. To improve your site’s authority you need to have plenty of high-quality, applicable websites linking back to yours. Other factors, such as the age of your website, how often you publish content and the amount of traffic you receive will all impact on your site’s authority.
2. Develop a Content Marketing Strategy
The next step is to develop a content marketing strategy, which involves planning, developing and managing your content so that everything is organised and orderly. Content is definitely king when it comes to successful online marketing and is one of the most valuable businesses assets you possess, so creating an in-depth content marketing strategy is critical in enabling you to manage your content more efficiently and effectively.
3. High-Quality Content Creation
Last but not least, it’s essential that all content published is of the highest quality. This means that there are no spelling, grammar or punctuation mistakes and that your content is easy to digest with good use of spacing, paragraphing, bullet points and numbering systems. You should also include images throughout your text where possible.
Creating high-quality content ensures that you become an authority figure in your industry of operation and that people perceive you as an expert in that field. In addition, Google and other search engines acknowledge that content is well written and well received, which ultimately improves your SEO results and thus entices more traffic to your website.