Ranking high in Google’s search engine results can have an incredible impact on the success of your business which is why countless businesses from across the globe are aiming to improve the search engine optimisation of their websites and enhance rankings. You can either adopt the help and assistance of a professional marketing agency, or you can make some changes yourself and assess the difference from there.
If you are a small company on an even smaller budget then you can try out the three SEO steps listed below to improve the rankings of your company’s website:
Researching Keywords for a better ranking
The first step in improving the SEO of your website is to research keywords. You need to research what keywords your customers are using in order to find your goods or services online. This can either be a single keyword or a long tail keyword which consists of a string of words.
Single keywords remain important in boosting rankings overall, however long tail keywords are a particularly powerful way to leverage organic search traffic, particularly with the growing competition surrounding highly-sought-after singular keywords.
Have a brainstorming session with your marketing team to establish which keywords are important to your customers. Check out the keywords your competitors are using and then perform a search on Google’s AdWords tool to find out how many people are searching for particular terms.
Create a spreadsheet containing all your primary and secondary keywords. Depending on the nature of your business, you might wish to categorise those keywords based on the specific pages you will be writing. For example the keywords featured on your homepage will differ from those featured on your FAQ page.
Creating Web Copy
The next step is to ensure that you website is filled with high quality, SEO friendly web copy. Since content is paramount in the world of search engines, it is essential that your keywords are strategically placed throughout your webpages so that Google acknowledges your site as a high quality site filled with relevant content.
When creating web pages the first step is to ensure that all content is customer friendly. The next step is to strategically insert keywords so that the text remains interesting and effective.
Your keywords should:
- Feature in the main heading, preferably towards the beginning of the heading
- Be bolded or italicised where appropriate
- Should be linked to internal and/or external pages
- Should feature three times within the body of the text: beginning, middle and end.
Linkbuilding
Linking is a popular SEO technique that is recognised by Google and other search engines. However, quality always supersedes quantity and even if you have 200 poor-quality links, these will be incredibly detrimental to the ranking of your site versus having a single high-quality link.
The websites you link to should be relevant to the industry you operate in. You can start off small and work your way up as your site gradually gains a bigger following. Contact similar businesses and request a link exchange.
Closing Thoughts
As your rankings increase you will begin to see a rise in web traffic and thus an increase in sales. The trick is to persevere, stay patient and always keep a record of every marketing action you take. By measuring your success, you will better able to improve it.
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