Is your Website Strategically Designed?

Here are 3 important factors that need to be taken into consideration to ensure your website is strategically designed (& therefore as profitable as possible!)

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Ramzi Chamat / 8 Ways Media
2016-07-19 09:19:00

When a customer visits your website they expect to have an enjoyable browsing experience that’s fluid, flexible and beautifully presented. However all too often, it seems as if businesses have created their websites as something of an afterthought, rather than putting in time and energy into creating something meaningful.

Listed below are some important factors that need to be taken into consideration to ensure your website is strategically designed (& therefore as profitable as possible!)

1. Ask yourself, “What’s my end goal?”

The first thing to consider when designing your website strategically is to think about your end goal. What do you want your visitors to do when they visit your website? Do you want them to:

  • Spend time reading your content and learning from your site
  • Sign up to your email list
  • Download your material
  • Make a purchase
  • Apply for a job
  • Visit your physical establishment
  • Contribute to your site creatively

Once you’ve determined your end goal you will be better able to create your website effectively.

2. Refine your focus

If you want a strategic web design, it needs to be focused. There’s no use in publishing pages and pages of unnecessary content as these will distract your audience and limit their chances of reaching your end goal. Instead, ensure that every single page on your site fulfils your end goal. This way, the chances are much higher that your customers will take the action you desire.

3. Incorporate branding

Finally, it’s essential that your branding is incorporated throughout your website so that your visitors remember your brand long after they have exited your website. Your brand message should be crystal clear to your audience from the moment they enter your website, including who you are, what products or services you offer and of course, what your core values are. 

We’re here to help

It can be overwhelming to consider designing a website, especially when there are so many elements to consider. Here at 8 Ways Media we possess more than 20 years of experience in the industry along with the creativity and knowledge needed to deliver an outstanding, effective design that will generate outstanding results. Want to learn more? Take a look at our portfolio of clients or alternatively, contact a member of our team to discuss your requirements. 

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.