When potential customers first hear about your business, the first thing they are likely to do is check out your website.
A trustworthy web design is absolutely essential if you want people to take your website seriously. When people first visit your website and get a positive impression from it, they are likely to stay put for longer, take an interest in your products or services and even take the next step – making a purchase.
On the other hand, if your website comes across as untrustworthy, the chances of a purchase being made are much lower.
Read on for some of the main factors that make a website come across as untrustworthy:
Poor Web Design
Is your website crammed with too much content? Maybe it is overwhelmed with images? Or perhaps it features endless stream of popups? Whatever the case, you need to make immediate changes to your web design to ensure that it’s visually appealing, simple in its design and navigation and fast in its loading speed (see here for more factors that modern web users detest in a web design).
Limited information
If your website is extremely simple in nature with very limited copy, this will immediately make visitors feel uncomfortable and likely to exit very quickly. Your website needs to be brimming with useful, interesting content that they can find value in. In particular, your homepage needs to bring immense value to readers, and should include:
- An about us page
- Videos or images related to your business
- Useful links leading to important pages
- Social media links
- Top products or services offered by your business
Outdated information
When’s the last time you updated your website? If it’s been some time, take note. When website visitors find outdated information across your site, they will be immediately put off your business and perceive it as lazy and uncaring. Instead, regularly update your website, editing pages as you see fit. You may also wish to incorporate a blog as this is the best way to regularly update your website with fresh content, improve the quality of your website and be found, indexed and appropriately ranked by Google.
Poor spelling and grammar
The last thing you want is poor spelling and grammar across your website, as this gives a negative impression of your business and makes you come across as lackadaisical and apathetic. Whether you hire an in-house writer/proof-reader to do the work for you or outsource a professional content writer to take charge of all things related to content, it’s up to you. It doesn’t matter how you do it, what matters is that you operate a professional, modern website that positively represents your brand.
An untrustworthy web design will do very little for the status of your business. Take note of the above factors and make immediate changes if you want to run a site that’s beautiful, resourceful and impactful.
Alternatively, contact 8 Ways Media, Switzerland’s leading media design agency, for advice and information about how we can turn your web design around and make it powerful, effective and deeply engaging.
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