Pinterest is a social media platform that offers users a voyage of visual discovery. Through a series of images, viewers can look at, collect, share and store beautiful, inspiring images on their Pinterest boards to share with their followers.
Over the years, Pinterest has amassed a huge number of followers. What started out in 2010 with a few hundred users rapidly evolved into an internationally acclaimed website, and today the site has more than 70 million followers and is valued at $3.8 billion.
As a result of Pinterest’s heightened popularity you may be thinking about adding a Pinterest account to your social media management strategy. Though the site is primarily most popular with women, men also use the site and an increasing number of businesses are choosing to use Pinterest as part of their social media management strategy. Using this social media platform is therefore a fantastic way to reach out to a huge target market.
How to Use Pinterest to Enhance Traffic
First things first, you need to set up a Pinterest account. From here, you can create a series of boards, including one specific board especially for your blog posts. This will make it easy for your Pinterest followers to find blog posts. Make your board names interesting and enticing, to attract as wide an audience as possible.
Once you’ve written a blog post or article, you can then promote it on Pinterest. To do this, simply click on the ‘+’ in the bottom right-hand corner of the page, click on ‘Add from a website’ and paste the link from your blog post into the available space.
Once you press ‘Next’ you will then be taken to a page featuring the images from your blog post. Click on the image you wish to post to your Pinterest board and select the appropriate board. Then, write a description. The description is very important because this is where you will further persuade viewers to click on your image and read your blog post. You can also copy/paste the link leading to your latest blog post within the Description box (this is a tactic that many people fail to do, but it is incredibly effective).
Is Pinterest an Effective Social Media Management Tool?
Pinterest is an incredibly effective social media management tool. When you use Pinterest properly it has the power to truly enhance the popularity of your website and drive more traffic. Through a series of attractive images you can really entice Pinners to click through to your blog posts.
Finally, pin often and consistently. Pinners tend to see what’s at the top of their feeds so it’s essential to pin as much as possible. You may even wish to re-pin old images to ensure that new followers see those pins. When you devote the time and energy into using Pinterest properly, you will generate lots of traffic to your blog posts and website.
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