There are countless different social media platforms – some major and some less well known. If you are considering social media management for your business then you should first assess which areas of social media you should be concentrating on. Do you need a Google+ page? Is Twitter really necessary? Perhaps Facebook is better suited for your business?
Irrespective of which platforms you ultimately use, you should never underestimate the importance of social media management. It can do wonders for your business on so many levels, from boosting brand awareness to attracting an international clientele. It is one of the most cost-effective online marketing strategies available.
Follow our social media management guide below to understand which platforms make the most sense for your business and why your business needs social media:
Social Media Statistics – Number of Active Users per Platform
- Facebook: 1.28 billion
- YouTube: 1 billion
- Pinterest: 70 million
- Google+: 300 million
- Instagram: 200 million
- Twitter: 225 million
- LinkedIn: 30 million
What are you Marketing?
The social media platforms that you use will depend on the type of product or service that you are marketing. There is no point in using Facebook if your target market is all using Twitter. For instance Twitter is ideal if you are the type of business that generates a lot of discussion.
Likewise, if you are focused on business-to-business solutions (particularly professional services) then LinkedIn is recommended. However if your business is visually orientated then a platform such as Instagram or Pinterest is more advisable, as these platforms are highly focused on the visual element.
If you are marketing products or services with a reliance on SEO value, then Google+ is an excellent platform to resort to. finally, Facebook is ideal for businesses with a business-to-consumer focus. Finally,
Will Social Media Help your Business?
Social media management brings incredible benefits to your business; in particular, increased exposure and enhanced site traffic. 89% of social media marketers report greater business exposure while 75% report increased traffic, so evidently it generates results.
That being said, you will need to devote plenty of time and energy to your social media profiles to see a difference. There is no point in setting them up only to leave them sitting there idly; this will only diminish user interest. Instead, you should concentrate on learning the ropes and appealing to your target market in the most accurate and appropriate way.
Related articles.
