Blogging is an incredibly powerful search engine optimisation tool. Through consistent, regular, high-quality blogging, you can truly boost your search engine rankings, ranking highly on a variety of search engines including Bing, Yahoo and of course, Google.
Blogging is a simple technique that involves writing informative pieces of text that your readers will find interesting and useful. Bloggers, whether they act as contributors to a website or through an independent blog, need to post on a regular basis in order to have the biggest impact.
Over the course of time your blog will generate a bigger and bigger following, which is a fantastic way to raise awareness of your business and increase brand awareness. As your readership increases over the course of time so too will your revenues as people flock to your website or blog and regards you as a source of inspiration. Many of today’s top blog writers began their careers with just one or two followers, but today then make astounding revenues due to the huge following they have generated. With persistence, hard work and devotion your blog can become a popular and profitable platform.
How can you improve your blog for better SEO rankings?
The first and most important way to improve your blog for better search engine optimisation rankings is to concentrate on blog titles. A blog title that is vague, bland or boring will get very little interest from potential readers. To contrast, a title that is compelling, engaging and catchy is far more likely to generate greater interest.
Further still, if that title contains your primary keyword then you are further boosting the chances of your blog being found. That same keyword should be added into your subheadings where possible.
From here, your primary keyword should be incorporated into your blog at least three times: once in the first paragraph, once in the middle of the text and once towards the end. The exact amount of times you insert the keyword depends on the length of the post, between two and four is optimal as over-usage can have detrimental impact on your SEO results and can make your post look like spam.
Another way to improve the search engine optimisation success of your blog is to modify your URL. Your URL should contain your primary keyword as this will optimise your site, and can be altered by simply clicking on the ‘edit’ button next to the URL.
In addition to using a primary keyword you should also incorporate secondary keywords into the body of your text. These keywords should be used as anchor texts, enabling you to link to other blog posts that you have written or even to other sites.
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