As mentioned in the movie, Dead Poets Society, “No matter what anybody tells you, words and ideas can change the world.” Words are immensely powerful and for this reason, authors, publishers, poets, marketers and copywriters alike are all meticulous when it comes to placing words within their text.
This is because they understand just how powerful a single word can be on a reader. When you string the right words together in a sentence, that sentence can enlighten, entertain and influence readers with a lasting impact.
When you search across the internet you will no doubt come across certain words and phrases that should be excluded from your content marketing plan, and others that are considered ‘magic’ – words that have the power to engage readers and influence then to take action. And although images are becoming increasingly impactful and influential, when combined with words their effect can be monumental.
Below you will find our quick guide when it comes to selecting the right words for your content marketing:
Personal
Personal language such as ‘you,’ ‘parents,’ ‘kids,’ and ‘pets’ connects readers to the content and makes them feel more affiliated with it. When you talk directly to your audience, you stand a far better chance of capturing their attention and maintaining it right through to the end of the piece. This type of language tells them exactly what they can expect to achieve from using your products or services, and helps them to better relate to your products or services.
Colourful
Certain words are far more ‘colourful’ than others, making it much easier to describe even the dullest of products or services. For instance, if you are a toothpaste company you can use words such as shine, sparkle, twinkle and deluxe to entice audiences in and make your products seem far more interesting and appealing.
Economical
Everyone loves a good bargain which is why throwing in words with an economical focus is a highly effective strategy. So, instead of saying something along the lines of: “everything for sale at rock-bottom prices,” try using ‘super-sale’ or ‘mega discounts.’ This short but sweet description instantly tells readers about your latest, lowest prices.
Grammatical
Good spelling and grammar goes a long way and says a great deal about you and your business. Poor spelling and grammar reflects your business as lazy, uncaring and unprofessional while meticulous spelling and grammar says to consumers that you are thoughtful, considerate and concerned about every aspect of your business.
Audience-Specific
As mentioned in this post, your use of lexicon can heavily influence your SEO success. This is because when you craft content that’s geared specifically to your audience, that content resonates with your audience on a deeper, more profound level, which in turn, boosts your SEO success.
As you can see, language is an incredibly powerful entity that can make or break your content marketing success and for this reason, it’s important to be meticulous with every single word you place in your copy. When you choose your words with care, you stand a much better chance of capturing audience attention, building your brand and selling your products or services.
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