Which Keyword Research Tools Should I use?

When writing content it’s important to decide which long-tail keywords to include.

Read on for our top keyword research tools to make your keyword research that little bit easier:

Google AdWords Keyword Planner

This is a useful tool that helps you to find new keywords related to your business. When using the tool it’s recommended to avoid the search volume data as this is only really useful for keywords that you will be spending money to advertise on. All in all, this is a useful tool that will help you to come up with potential keyword ideas.

Google Trends

Another useful keyword research tool is Google Trends, which enables you to compare traffic for different sets of keywords. It even lets you see the difference between various geographical regions! It’s essential to check Google Trends if you anticipate that some of your keywords are seasonal (e.g. due to particular holidays, seasons or regulations).

Yoast Suggest

Next we have Yoast Suggest, a keyword research tool developed by Joost. Using the same Google Suggest functionality you will find in Google, it finds keyword expansions Google provides then requests more. So essentially, it quickly and easily fills out keywords for you on your behalf.

Your website’s search engine

Finally, don’t ignore your own website’s search engine. What terms are people searching for on your website? These terms are automatic keywords that you should without doubt be adding to your keyword list. Also, take note of the keywords that people are looking at that didn’t bring up any results.

Using the above keyword research tools will help you to make a precise, consolidated list of search terms that are relevant to your business and your brand. Once you’ve got your list together, just be sure to produce relevant, compelling content that keeps your audience engaged and drives them straight to your website.

Need help?

Here at 8 Ways Media we are your leaders in all things related to SEO (and everything else digital for that matter!) Need a little push in the right direction? Contact a member of our team today to discuss your requirements.