Regularly optimising your website is important as this guarantees your website is efficient and running smoothly. A well-optimised website allows you to create a refined inbound marketing strategy that really makes an impact. On-site optimisation also improves your website on a long-term basis.
If you are considering on-site optimisation but aren’t sure where to start, use this guide as a starting point:
Landing Pages
Your landing page plays a key inbound marketing role, so making the smallest tweaks to your landing page can boost your bottom line. In addition to the new customers who are seeing your landing page, your current customers will no doubt come across your landing page, and there is always space for a new sale.
Optimising your landing pages ensures that new and current clients can engage with your content in a way that inspires and persuades them to invest in your business.
Your Homepage
Your website’s homepage is your most frequently viewed online asset, which is why you need to pay special attention to both the content featured on this page and the overall design of the page. To optimise your homepage, perform an analysis on where the majority of your traffic is coming from.
What are people looking for? What main terms are they searching for? Where are they coming from? Use this to information to rebrand your homepage and promote product positions and value propositions amongst your most engaged visitors.
Email Marketing
Email marketing plays a key role in your primary nurturing efforts, therefore your email marketing campaigns needs to be precise and clever. You cannot just send out an email marketing campaign just for the sake of it; it needs to appropriately target a specific segment of your target market in a way that will persuade them to act on your call-to-action.
All email marketing campaigns also need to be optimised for use on mobile devices and other portable layouts, since around 80% of respondents read their emails from a mobile device. If they’re not optimised, you run the risk of losing out on a massive potential client base.
8 Ways Media’s On-Site Optimisation Services
On-site optimisation is a continual process that will take your business on a journey from one success to another. Here at 8 Ways Media we offer a range of on-site optimisation services designed to improve brand trust and enhance visitor engagement. Our services are tailor-made with the individual client in mind to ensure that each client gains the greatest level of traffic to their site as possible and the greatest number of customers.
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