Instagram has just released a range of updates to its platform, from a new logo and colour scheme to updated business tools.
Let’s dive into these updates and discuss what they mean to you and your business:
New Logo
Although the jury is still out on the new Instagram logo, it was redesigned to demonstrate how the app has evolved since it was first launched. The aim was to develop a sleeker, simpler logo for the app that maintained the image of the camera to demonstrate that pictures remain the centre of attention for Instagram.
Updated Colour Scheme
In addition to a brand new logo, the company has also implemented a new colour scheme. The interface remains the same, however the background has changed from the blue and black border to a black and white one, in order to give more emphasis to the images and provide a place for the eyes to rest.
Promoted Posts
Up until recently, Instagram has not used promoted posts, however the platform has decided to create an ad space that resembles Facebook’s ad set up. Posts can be turned into ads (much like Facebook’s paid posts) to help you to gain more views and boost engagement levels on your profile.
Analytics
In addition to promoting your posts, you can also track their success using Instagram’s updated analytics section. This free of charge feature gives your brand the chance to keep track of who’s viewing your posts and also helps you to target your business’ primary target market. Sounds fantastic to us!
Targeting tools
Specify or broaden your targeted audience with Instagram’s targeting tools. Bear in mind that you need to know how much you want to pay per potential lead as this will help you to decide whether to broaden or narrow your targeting.
There are plenty of ways to target your audience on Instagram including by area, time of day or even days of the week. Experiment with different targeting strategies and posts to see what generates the greatest response.
Contact info
Another Instagram update is the ability to create a prominent call-to-action button for business profiles, which is visible from your profile page. You can also add your email address, a text message number and directions to your place of work. This provides ultimate flexibility to your audience, who can reach you using their preferred method of contact.
Although Instagram's new logo hasn't necessarily been received positively, the above-mentioned changes are excellent news for businesses. If you aren't taking advantage of Instagram, we highly recommend that you start considering this platform for your business.
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