Parallax scrolling is a unique scrolling technique that is used by many websites to give them more depth and intrigue. It provides multiple scrolling levels, with its purpose being to offer a 3-dimensional user experience.
Parallax scrolling is a wonderful way to engage with the user on a more intense level, leaving them with a powerful web experience that is incredibly memorable. By utilising page depth and movement it cleverly creates an impression of action, and is a fantastic way to keep the viewer browsing for longer.
Some excellent examples of parallax scrolling in action include…
GRS Recruitment
www.grsrecruitment.com is a beautiful website that finely showcases the power of parallax scrolling. As you scroll through the site the image of the pomegranate in the background translates slower than the content in the foreground, creating a 3-D depth illusion. As you make your way through the site the same image remains partially visible in the background, continuing to entice the view as they navigate through the site.
Finally, as you reach the end of the scrolling journey, the final image is of the entire fruit we were presented with initially, but with far more intense, deeper colouring. It’s as if our journey through the GRS website has benefited us substantially as we reach the end of our journey.
8 Ways Media
8 Ways Media is a leading marketing and communication agency whose philosophy centres on the concept of infinite solutions. Focusing on the concept of infinity, designers at 8 Ways took advantage of parallax scrolling to create a fluid, fun and exceptionally attractive website that also provides a unique level of depth that parallax scrolling allows for.
www.8ways.ch is clean, easily navigable and highly engaging, with a wonderful use of colour and style that perfectly alludes to the concept of infinity. The parallax kicks in as you scroll your way through the website, giving you the impression that you are seamlessly travelling from one page to another. Parallax is also used under the sites ‘Some Figures’ page so that the numbers gradually come into view encased in a perfect circle https://www.8ways.ch/#figures.
FMR BAR
This contemporary website takes you on a journey through the life of the FMR Bar, offering a 360 degree experience that is interactive and in-depth. The site is beautifully executed with simple use of colour and imagery for an experience that is synonymous with the ambience of the bar.
As you scroll through the site you are taken on a journey through the ins and outs of the bar, from the food menu to a ‘night’ vs. ‘day. www.fmrbar.ch has also embedded video for an even more sensory experience. Overall, the site has taken advantage of parallax scrolling to pull visitors deep into the site, fuelling a desire to explore deeper and deeper. Through the convenience of a single page you are taken on a compelling journey in a clean, easy and interesting manner.
Parallax Scrolling: Final Thoughts…
Parallax scrolling with 8ways.ch is an inspiring and vivid way to attract a wider target market. Its benefits are boundless including the capacity to store all content on a single page, augmented brand awareness as well as the ability to hold visitor attention for longer in an increasingly distracting world.
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