Undeniable Benefits of an SEO Archiving Plan

The costs of not having an effective SEO archiving plan in place are high, dropping the search engine visibility of your site and leading to a drop in sales.

rchamat

Ramzi Chamat / 8 Ways Media
2014-11-12 07:06:00

When people visit your website they will probably see between three and fifteen articles at most, depending on the length of your articles and whether or not you have linked them to your archives. Your Search engine optimisation blogs need to be archived so that they remain accessible to search engines indefinitely, months after they have disappeared off the homepage.

Even if your blog posts are not displayed on the main page of your blog, this doesn’t mean they’re not accessible to readers or search engines. Most CMS systems and blog software providers offer an archiving system that enables your readers to easily access previous blog articles. When searching for specific topics, your blogs will be visible on search engines results, regardless of when they were published.

Implications of not having an SEO Archiving Plan

Ignoring archiving options is bad news for your website. Without an SEO archiving plan your site could become lost in search engine visibility. Brand credibility will drop and you will consequently lose out on prospective leads and sales. The costs in place of not having an archiving plan are therefore very high.

Developing an SEO Archiving Plan

One of the most important methods for archiving your site is to ensure that your blog content contains links to related content. Each blog post should always be categorised to promote the long-term value of that content.

Another archiving option is to list your previous blogs by category headings based on specific keywords. The more categories you include describing your blog archives, the more keywords you will be able to use to improve the searchability of your site.

A search box is a top plug-in to incorporate onto your site, as this helps users easily access old posts.

Other archiving possibilities include:

  • Lists of your previous articles by date or subject
  • Lists of general categories that are featured to the left or right hand side of your blog
  • A calendar object featured on your page that enables users to look up earlier blogs by date

The SEO of your website should never be overlooked, and archiving is an important part of the overall planning process. If you are committed to boosting the searchability of your website then never underestimate the power of an SEO archiving plan. 

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