Top Tips to Improve Link Building for Small Businesses

Link building is no longer about buying or trading links. Follow this guide to improve your link building strategy and attract high quality links.

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Ramzi Chamat / 8 Ways Media
2016-08-05 08:07:00

As a small-sized business, it can be difficult to find high-quality link building opportunities. The competition is rife and most large websites tend to reject requests from smaller websites.

Boosting your link building opportunities requires a lot of creativity and online marketing awareness. You need to develop well-written email pitches to accurately appeal to potential linkers as well as adopting many of the techniques outlined below.

Listed below are the top link building tactics that you need to avoid. Though traditionally these tactics were adopted by small and large businesses alike, today they are frowned upon by search engines and you will be penalised as a result:

·         Link purchasing

·         Link trading

·         Link wheels

·         Links from poor or irrelevant websites

·         Links from sites that are spammers

·         Blog networks

Instead, focus on building earned links. You can earn links by:

·         Creating high-quality content that is organic, interesting and engaging

·         Promoting your content through a number of channels so that it reaches the right audience who will be more likely to share it and link to it 

·         Building high-quality relationships with key influencers who will see that your content is of a high enough quality to be linked to

Earning links is an organic process that requires time and energy. Instead of concentrating on artificial procedures you need to concentrate on creating high-quality, value-added content. By doing this you should be able to generate natural links as a result, regardless of the size of your business. 

How to Assess the Quality of a Link

Nothing can damage the reputation of your website quicker than poor quality links. As such, it’s essential that you assess the quality of a potential link by ensuring that the website you wish to link with is completely relevant to the content of your website.

You also need to ensure that the entire site is presented in a clear and professional manner. Is the site overrun with adverts or is everything clean and well presented? How well written is the content throughout the site? Would you be comfortable associating your brand with this site?

These are important questions that you need to ask when building links. Executing the link building process is very important if you wish to earn high-quality links that will get you positive results. 

About 8 Ways Media

8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.  

Discover how 8 Ways Media can help you to create a powerful online marketing campaign by contacting us today – because your business deserves the best.

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