As we all know, a website whose content isn't being read possesses very little value. Despite information such as page views, bounce rates and so on showing us who visits a website, these statistics don’t actually show who’s reading the material.
What statistics do show is that oftentimes, people stop reading after the first or second paragraph. As such, what you need to do is find some simple techniques to keep people on your website for longer.
Listed below are some simple content marketing strategies that you can adopt to encourage people to read your content. Read on to learn more…
Page Titles
Page titles are the first thing a reader sees and as such they need to be immediately catching and engaging. Your titles should also accurately describe your article or web page, otherwise you will be perceived as dishonest and people will be unlikely to read your content again in future (for more information on titles see here and here).
Images
Images have an immediately engaging impact on readers that inspire them to remain engaged on a page for longer. Since our brains are wired to understand images much faster than written words, it’s vital that you include at least one image on your blog post or website page, so that readers can associate your image with the written material.
Readability
Is your content easy to read? Is it easy on the eye or presented in an unappealing, text-heavy manner? Some top tips for keeping readers engaged for longer include using plenty of paragraphs, breaking up text with bullet points or numbering systems and including plenty of white space on the page.
Content
Finally, your content is obviously a critical factor in keeping people on the page for longer. If the content is well written, informative, interesting, useful, easy on the eye and well presented, then readers are much more likely to stay put for longer.
To contrast, if the content is presented in big paragraph blocks with few subheadings, paragraphs, bullet points or bolded text and is monotonous in nature, readers will be more likely to leave the page very quickly.
As such, your content should always contain:
- Shorter sentences
- An easy to read font
- Keywords highlighted in bold, colour, links or italics
- Images
- Easy to digest information with one idea presented per paragraph
We hope you find this content marketing guide useful. To learn more about our professional and SEO friendly content marketing services contact us today.
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