Top SEO Dos and Don’ts

Here are the top SEO dos and don’ts that every business should take note of if you wish to boost your search engine rankings and increase website traffic.

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Ramzi Chamat / 8 Ways Media
2015-09-04 07:44:00

The world of search engine optimisation is fast-paced and ever-changing, making it difficult to keep up with the latest trends. What was ‘right’ two years ago is now considered a big no-go, but knowing the difference between SEO dos and don’ts can make all the difference between a well-ranked and a poorly ranked website.

Follow our guide below to better understand what to do (and what not to do) when it comes to SEO…

DO

  • Get listed in local listings
  • Create valuable content
  • Take inspiration from Netflix and write naturally to your target audience
  • Optimise your site for visitors and mobile users. Focus on creating a user-friendly experience for visitors throughout your website
  • Keep your tone friendly and inviting. Only use keywords where appropriate instead of keyword stuffing.
  • Create content that is easy to share. Keep your content unique, inspiring, educational, informative and entertaining. This will enable you to gain popularity across the internet in the most natural way possible.  
  • Get links from high-quality websites that are completely relevant to the content of your own site.

DON’T

  • Assume SEO is a complete waste of time – 33% of traffic from Google’s organic search results go to the top website listed
  • Optimise your site for Google or other search engines. Focus primarily on your readers and then on search engines. 
  • Keyword stuff. This is completely off-putting and difficult to read, and you will quickly lose readers as a result.
  • Buy links. Though link buying is what most businesses did years ago, today this is terrible long-term marketing strategy that will fast get you penalised by search engines.
  • Resort to unrelated, poor links from spammy websites. This will be quickly detected by Google and as such your rankings will drop.

The world of SEO might seem like a complex one to a novice marketer, but by doing your research and finding out what’s right from wrong, you can improve your search engine results, improve traffic to your website and boost your profits.  

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8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, online marketing and more. Need an SEO agency? Get in touch today to learn more!  

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