Top Content Marketing Measurements that Matter

Do you have a compelling content marketing strategy? Follow these top content marketing measurements to generate more leads and boost traffic to your site.

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Ramzi Chamat / 8 Ways Media
2015-09-08 08:43:00

Content marketing has witnessed an incredible rise in popularity over the past two years. It has shifted from being an industry buzz term to a vital part of the marketing stratosphere, and without it your offline and online marketing potential is limited.

When measuring your content marketing strategies you need to take into account a number of metrics in order to measure the effectiveness of those strategies.

Your goals when creating leading content should be focused on:

By focusing solely on just one or two of the above factors you are cutting out other important elements of content marketing.

Measuring Metrics: Factors to Consider

  • Unique visitors to content
  • Pages viewed by visitors
  • Total number of views to content
  • Time spent on specific pages
  • Number of shares to social media sites
  • Bounce rate of visitors to content
  • Ad clicks driven by content
  • Comments made on your content

Factors more important than page views:

  • Bounce rate
  • Exit rate
  • Average time spent on page
  • Sources of traffic
  • Social reports
  • Lead generation

Benefits of Measuring Metrics

Measuring metrics offers a number of benefits to businesses, including:

-The ability to establish whether or not your audience cares about the topics your content is covering

-The ability to understand whether or not your content is meaningful enough to be shared by readers

-The opportunity to ascertain whether your content enables you to achieve your business goals

-Realising whether or not your content is driving revenue and adding to the bottom line.

Content Marketing: Metrics that Matter

Content marketing should play a number of roles in your inbound marketing strategy. Your mission is to get people to talk, generate strong leads and accelerate close rates. It’s vital to focus on a combination of metrics, not just one or two, as overall, every metric matters.

About 8 Ways Media

8 Ways Media is a leading media design agency offering web design and branding services in addition to SEO, content marketing and more. To learn more about our services, get in touch today! 

 

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