Top Benefits of Using Infographics

More and more businesses are adding infographics to their content marketing strategy, are you? Read on to learn about some of their many benefits…

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Ramzi Chamat / 8 Ways Media
2015-03-13 09:23:00

Infographics have become exceptionally popular over the past three or four years, with more and more businesses opting to create them as a way to more strongly engage with their clients and improve their content marketing strategies.

Infographics can fulfil countless roles, from being educational and informative to entertaining and inspiring. They can be used as tools to assist people with better understanding a concept, and therefore serve multiple purposes – which is one of the many reasons why so many businesses from across the globe are choosing to create them.

What Exactly is an Infographic?

An infographic is graphic, visual representation of knowledge, data or information. Its primary goal is to condense a complex subject into a sizeable, digestible format, making it much easier to comprehend.

Infographics are generally vertical in nature, meaning that the reader starts at the top and works their way down towards the bottom of the page as if they are being taken on an educational journey. To get from start to finish, all the reader needs to do is scroll from the top of the infographic to the bottom until they reach the conclusion. Infographics tend to combine images with statistics, words and colour, and this combination of factors makes them so much easier to digest and more appealing.

What are the Benefits of Infographics?

Easy on the Eye

Infographics are easier to navigate through and far easier on the eye than a traditional blog post or article. In our increasingly fast-paced and information-heavy era, they are also much more simple and captivating to the reader. As such, the reader is more likely to maintain interest for longer.

A Great Branding Tool

Infographics are also excellent tools for building brand awareness as you can incorporate your company logo, colours, messages and style into them.

If your infographic is well designed, educational and interesting then it is far more likely to be shared across social media platforms by members of the public, thus boosting link building and driving more traffic to your website.

Fun & Engaging

Finally, infographics are fun and engaging! In our 21st century marketing world where connecting with your visitors and appealing to them on a deeper level has never been more important, infographics enable you to capture reader interest and help people to more profoundly engage with your brand. As such they should form an essential part of any business’ content marketing strategy

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