Today’s trend is of course to capitalise on online marketing, but who says offline marketing is dead? In order to be effective, you need to think of creative ways to drive your prospects’ interest and get them to engage with your brand.
Here, we tackle 8 awesome ways to boost your offline marketing:
1. Give out brochures, pamphlets and newsletters
People always appreciate reading useful content or hard copy materials as their attention is maintained for longer since there are no distractions in the form of other tabs, sites to check and links to check out. Brochures, pamphlets and newsletters are traditional ways to tell people what you offer while presenting an overview of your brand. This will also give your audience more information about the latest news and updates at your business.
2. Encourage word of mouth marketing
Word of mouth marketing is extremely powerful as customers tend to trust their friends and families for products or services that have subscribed to. When someone purchases a product or uses a service, people who are also interested in that product or service seek out reviews and testimonials. Encouraging your customers to spread the word about your brand will go a very long way indeed.
3. Offer discounts
Discounts and slashed prices are the perfect way to appeal to customers. Anything that is marked at a discount always attracts people’s attention. Furthermore, by offering membership deals this inspires first-time customers to revisit your business in future.
4. Publish a press release
Yes, we all know that most consumers use the internet to learn about goods or services, but don’t forget that people do still purchase physical newspapers and magazines! Publishing a short but meaningful press release within offline publications is another important way to tackle offline marketing and reach the audiences that matter.
5. Get some moving ads
We live in a very fast-paced society where everything and everyone is constantly on the go. Moving ads (such as those posted on taxis or buses) are a brilliant way to capture people’s attention and inform them about your latest offerings as they go about their daily lives. Contact local taxi and bus companies to get your ad posted on their vehicles for a specific period of time. This will ensure you have a number of mobile people learning about your business and its products/services.
6. Send greeting cards
The holiday season is one of the best times to spread the word about your business in any easy and subtle way. Not only that but if you have their birthday on record then it’s a great idea to send them a birthday card with your brand and name on it.
7. Attend an event as a guest speaker
Build your credibility and integrity by attending an event as a guest speaker. If there’s an event upcoming connected to your line of business, contact the organisers and ask them if you can be a guest speaker. Be prepared with an interesting, informative topic that will engage your audience and make them want to learn more about your business.
8. Use TV and radio advertising
TV and radio advertising remains powerful and memorable; provided you create something commanding, interesting and catchy, this will certainly make a positive impression that will remain in people’s memories for months to come.
Closing thoughts
Whether offline or online, marketing does a great deal to promote your business and increase sales. By testing different techniques you will discover what works best for you, which will increase your market reach and connect you to brand new prospects.
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