As a business your goal is to undoubtedly increase sales and achieve a sustainable edge over your competitors. There are countless short and long-term activities that you can incorporate within your strategy, but having a plan is very important if you wish to meet your objectives.
In this article we describe 6 effective marketing strategies that are designed for small businesses:
1. Be Unique
In order to stand out from the crowd it is vital that you have a unique selling point to differentiate yourself from the competition. Even if it’s something minor it doesn’t matter; having something unique and promoting that in all matters of business (from your business signature, colour scheme and tagline) will help it to stick in people’s memories and become a part of your brand.
2. Be Consistent
Consistent advertising is effective advertising, so be consistent in everything that you do. Pick one or two key advertising vehicles that will enable you to have a consistent and ongoing presence. People like consistency and you are far more likely to remain in someone’s memory for longer by having a continual presence on a marketing channel.
3. Become an Expert in your Field
Try to find ways to stand out from the crowd by demonstrating yourself as an expert in your field. There are plenty of ways to achieve this, including blogging, speaking at public events or holding webinars/seminars. All of these strategies can help you to become an authoritative figure in your industry which in turn builds a stronger clientele.
4. Network
Networking is incredibly valuable for any business. It promotes business opportunities and helps you to spread the word about your business. As you sharpen your networking skills you will be better able to meet new people, build a community and promote your business.
5. Create a Client Persona
Before you start blogging, networking or hosting webinars it is essential to create a client persona, which is a clear picture of the exact client you are selling to. A client persona answers questions such as:
· What is the typical age of your client base?
· What are their likes and dislikes?
· What sort of employment do they take on?
· Where do they live?
By developing a client persona, you will be better able to understand your clients and appeal to them more specifically (this is mentioned in more detail here.
6. Simplify Everything
Finally, keep everything about your marketing strategy simple and understandable. This will resonate well with current and potential clients and will keep clients returning for more.
Related articles.
