Top 5 On-Page Optimisation Steps that Get Results

Follow these top 5 on-page optimization steps to ensure that your website is as successful, popular and lucrative as possible.

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Ramzi Chamat / 8 Ways Media
2015-03-02 07:54:00

The SEO foundation of your website is the single most important factor in a successful marketing plan. Your on-page search engine optimisation  strategy needs to be firmly in place if you are to operate a successful, popular and flourishing website.

Listed below are some top tips on how to improve the SEO of your website with professional on-page optimisation:

1.       Review all Links

The first step of your on-page optimisation process is to review all links to ensure that none of them are broken or temporarily redirecting readers. There are plenty of tools available to avoid the need to do this manually. If you find any broken or redirected links then make sure you redirect these links to appropriate, relevant new links.

2.       Keyword Research

This is a mandatory on-page optimisation step but many websites fail to focus on keyword research (and then wonder why their search engine optimisation  results are poor). Focus on single and long-tail keywords that are appropriately fed into your website’s content. Perform in-depth keyword research to find out exactly what your demographic are searching for. Only place keywords where absolutely necessary – always focus on readers first, then search engines.

3.       Implementing Metadata

The metadata is ‘behind the scenes’ of all articles and posts created for your website. It refers to the title, the Meta description and H1/ALT text. Metadata is important because it helps you to organise your content more appropriately so that Google can archive it and rank it more specifically.

4.       Site-Load Speed

How fast does your website load? In this highly competitive, information-heavy era, having a fast site-load speed is critical to the success of your website. Web users will be far more likely to stay put for longer if your site loads quickly, while Google takes into account site speed when ranking your website.

5.       Social Media Icons

Using social media platforms – and incorporating their icons into the pages of your site, helps Google robots to make a clear connection between your website and its social media pages. This also improves the overall user experience, giving extra depth to the integrity of your website. 

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