Despite what may have been the case earlier in 2015, guest blogging is definitely not dead. Although creating content that gets published on someone else’s website or blog may seem like an unwise step to take, when done properly, guest blogging actually possesses plenty of benefits.
Read on to discover some of the many benefits that guest blogging brings to your business…
1. Exposes your writing to a wider audience
When you guest blog, your name gets put out there for even more people to see. Though you may blog on a regular basis on your own website, you already have an audience base that follows you (yes, this will expand organically, but this procedure can take time). By being featured on another blog or website, you have an easy opportunity to expand your audience and attract brand new followers.
2. Promotes you as an industry expert
Google is forever updating its algorithm and adjusting its rules, with the latest updates placing an emphasis on expertly written content. When your content gets published on another blog or website, this immediately suggests to readers that you are an industry expert – provided your content is of the highest quality. As such, starting off small and working your way up by being featured on as many industry-relevant blogs as possible will do wonders for your online credibility while enhancing your following.
3. Links back to your site
When your guest post gets published on another website it will feature a link leading back to your own website and your social media profile URLs. This is a fantastic, easy way to boost traffic to your site and improve your organic search rankings, automatically resulting in better SEO reach for your website. Link building is still admired by Google and can definitely help to improve your rankings in search engine results pages.
4. Social media exposure
If you are creating consistently great content then your readers will want to follow you on your social media pages, which organically leads to a boost in followers. As you grow your followers on social media these readers will like your content, comment on it and more importantly, share it with their own followers, thus boosting your exposure even further.
5. Gets a conversation going
Finally, when you guest blog, that post is automatically going to be published on the website’s social media pages. This is an easy way to engage with potential new followers, leading to excellent networking opportunities, a boost in traffic to your website and even a boost in sales.
Enhancing your exposure through guest blogging will definitely help to drive more traffic to your website, increase conversions and enhance your return on investment. So what are you waiting for?
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*Photo credit Jeffrey Betts
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