Since Facebook launched in 2004, the site has gone on to become a global phenomenon with more than 1.4 billion monthly active users and a value of some $100 billion! Facebook has gone from strength to strength and that’s largely down to the site’s user-friendly nature, its entertainment levels, its great security features and its immense source of information.
Facebook often introduces new features designed to improve the site and keep visitors consistently satisfied with the overall browsing experience. For instance, we have been given greater control over what we see in our news feeds and have the power to follow or unfollow specific users. We can choose to automatically play uploaded videos or we can manually watch them. We can even save articles to read at a later date! There are countless ways to tailor your experience while using the Facebook website.
To Like or Not to Like: The Dislike Button
The choice to ‘Like’ a post has always been available, but for obvious reasons, a Dislike button was never something that the company wanted to implement.
For many years, Facebook fans have been requesting a Dislike button, however the company strongly affirmed that there would be no such thing due to fears over cyber bullying.
That being said, the company’s founder, Mark Zuckerberg, recently announced that Facebook is currently working on a Dislike button, or something similar, and that the button is close to being unveiled.
The button is designed to enable users to express empathy. So, for instance, when someone uploads a sad or worrying post, instead of clicking the Like button, users can show their concern and understanding by clicking an alternative button.
Facebook: An Ever-Changing Demographic
Over the years, Facebook’s demographic has shifted dramatically. What was traditionally a site geared towards 18 to 22 year olds is now a site attracting people of an older generation, while evidence suggests that its original audience has migrated to platforms such as Instagram and Snapchat.
As such, the information being shared on the site has also changed. People now use the site to access key news and information – particularly daily news taking place across the globe.
This news might not necessarily be good news, and Zuckerberg acknowledged this by claiming that: ‘not every moment is a good moment’. The development of a Dislike button, or something of a similar nature, is an acknowledgement that Facebook has changed and continues to do so. As its users grow and evolve so too will the tools and resources provided to users by the site.
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