Social media management has the power to make or break your business. When used wisely it can grow a huge following of loyal fans who share your news and buy into your branding. If neglected then you are simply wasting a valuable online marketing resource.
Listed below are some top tips on how to utilise social media to improve brand awareness and enhance revenue channels.
Use Social Media to Converse
Social media is essentially a conversation between you and your followers. It is not a place to mindlessly list what you are doing in a non-conversational and drone manner. Your role is to engage with your readers by keeping them interested and involved. You need to develop conversations with those readers and get a discussion going.
There are plenty of social media networks out there, the most popular of which being Facebook, Twitter, Instagram and LinkedIn. Each of these social media networks has a particular style and unique approach that you need to learn about before getting started.
For example, Instagram involves taking photos and posting a comment beneath those pictures with the option to include hashtags. Twitter is a very micro-social platform where you create a short post within a limited number of characters while LinkedIn is a professional social media network. Learning about the intricacies of each of these platforms will work wonders for your social media management strategy.
Always Respond to Posts
Social media is exactly that –social, so ignore feedback to your posts at your peril. Your goal is to start conversations with your followers so keep your accounts alive by creating and maintaining a social media management strategy. Whether you post every day or once a week, be sure to respond to all feedback quickly and efficiently.
To achieve this, you may wish to hire a social media manager who is responsible solely for remaining active on social media platforms. Another trick is to limit the amount of platforms you use to two or three. This will enable you to concentrate your activity on those platforms rather than losing track on say 10 or 20.
Be Authentic
Finally, successful social media management involves being the genuine voice behind your brand. Through your posts, your intention is to accurately reflect your brand and this can only be achieved if the voice you are using is authentic and personal. People will sense your candid voice and will be more likely to engage with your product, buy into your branding and share the branding experience with others.
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