SEO Pitfalls to Avoid

Read on for some common SEO pitfalls that you definitely need to avoid.

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Ramzi Chamat / 8 Ways Media
2016-05-10 08:26:00

There are so many honest, easy ways to boost your SEO success. Your content needs to be optimised with your specific target audience in mind, taking into account your buyer personas. You also need to ensure that you are running a seamless, fantastic website that loads quickly and is responsive and mobile-friendly – otherwise, you will lose the interest of your audience, very quickly.

Listed below are some common SEO pitfalls that you definitely need to avoid:

Spammed Pages

Spamming your pages with keywords is an outdated, unethical SEO practice that will quickly land your website – and your business, in trouble. Search engine spiders are incredibly advanced and will quickly detect such activity, which could easily lead to your website being blacklisted.

Instead of spamming your pages with keywords, create outstanding content that’s designed for human users. You can organically feed your keywords into your content through your headings, subheadings, metadata, images and social media pages, but avoid bombarding readers with poorly written content, just for the sake of getting keywords in there.

Limited text on your pages

Search engines are constantly scanning through websites to appropriately index and rank them, which is why it’s essential to run a beautiful web design, create outstanding content and always put the user first. Edit all pages on your website to ensure they feature useful, appropriate content. So, if you are using a page to sell a particular product, avoid simply writing, “We sell X!” instead, fill your pages with interesting, valuable content that accurately described your products and teach users how they can benefit from your services. 

A plain homepage

When people first visit your website, the first page they are likely to find is your homepage. If you have a plain, boring homepage with limited information, users will quickly exit your site in favour of a competitor. People need to know what your business is all about, and your homepage is the perfect opportunity to showcase exactly what you do. Add compelling content to your homepage, together with images, videos, information boxes, valuable links and more.

Images that are not optimised

Search engines cannot read images, so you need to ensure that all of your images are optimised for SEO purposes so that they can be indexed and easily found by individuals performing relevant searches. When uploading images, optimise your images by naming them properly and ensuring that they are not too large (otherwise they will load slowly). See here for more easy ways to optimise your images for SEO purposes). 

What is the most common SEO pitfall you’ve encountered? Leave a comment on our Facebook page or Tweet us and let us know!

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If you need help with your next digital marketing campaign or SEO strategy, get in touch. 8 Ways Media is a leading digital marketing agency with a special focus on web design & SEO. We’ve worked with countless brands large and small, helping them to adjust their approach to marketing and branding for even greater success.

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