Over the years, more and more businesses have realised the importance of effective SEO. But it’s so easy for opinions and ideas to become warped and misconstrued, which is precisely why we’ve set up this search engine optimisation guide.
Read on for three major SEO myths and why they’re completely wrong…
Myth #1
The Goal is to Rank at the Number One Spot
Actually, there so much more to Google than reaching the Number One position. Although ranking has the power to increase the visibility of your business, irrelevant keywords won’t. So you’re overall mission should actually be to scatter relevant keywords across your website to boost appropriate, relevant visitors and increase sales.
Myth #2
Using Keywords Repeatedly Helps with Rankings
Repeating keywords time and time again is not a positive search engine optimisation practice. This technique not only brings you the same web users time and time again, but results in drab, repetitive content and weak readability. This technique can also contribute to punishments from Google and other search engines.
Instead, you should concentrate on using relevant keywords on different pages of your site, and finding unique ways to attract readers with fresh, attention-grabbing and unique content. Pleasing your readers is your foremost priority; pleasing search engines comes second.
Myth #3
Social Media has Nothing to do with SEO
Social media has changed the face of the internet drastically and is one of the main reasons why people today spend longer and longer periods online. With social media, people can now gain immediate access to the latest news, and social media is playing a huge role in how people access and view news and other content. As such, it’s essential that you have a social media marketing strategy that uses at least one or two social platforms.
By using social platforms such as Facebook and Twitter, you will be majorly contributing towards more successful site rankings. With top quality content that your followers are guaranteed to enjoy, people will be more likely to ‘Like’, comment on and share your content with others, which will help to spread the word about your business and bring in fresh traffic.
In Summary
There are countless myths out there surrounding SEO but these are some of the most prominent that countless businesses have fallen for, time and time again. Before developing an SEO strategy, it’s critical that you research best practices and consult reliable sources from industry veterans. Remember, successful search engine optimisation takes time, patience and perseverance.
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