If you run a website then you will no doubt be asked by others to do a link exchange. Maybe you’ve been approached by link sellers, link buyers or link brokers. Most people are under the mistaken impression that getting as many links as possible is the top way to improve the SEO of a website. Even though traditionally this may have boosted your SEO results, today this is far from the truth.
Though contemporary SEO places an emphasis on link building, it’s not ideal to approach link farms or buy links, as this is the perfect way to lower your search engine results. Listed below are some top secrets to understanding contemporary SEO to boost your website’s rankings:
1. Only Add Links from Valuable Sources
Ensure that all links added to your website are from valuable, reliable sources. These sources should be relevant to the industry that you operate in, to boost the quality of your pages.
2. Add Links Gradually
Unless your website is news-based, you need to keep a close eye on the number of links you add each day, otherwise you risk being viewed by Google as spam. Add your links slowly and steadily, rather than adding a huge batch of links all in one go. Keep things consistent, adding a similar number of links every week rather than 100 one week and none the next.
3. Keep it Natural
Link building is also about ensuring that all links added to your site look natural. Keep the anchor text varied rather than the same for each link; get links to the main page in addition to other pages to make the entire linking process look as natural as possible.
4. Think Quality over Quantity
Good link building is about quality over quantity, so avoid overwhelming your site with countless, low-quality links from poor sources. Instead, be selective in which links you add on your site, only including those from prominent websites with good quality traffic.
5. Approach Reciprocal Linking with Caution
Reciprocal linking involves your link being present on someone else’s site, and their link being present on your site. Though this is a common approach by bloggers, it’s not admired by search engines for professional websites, particularly if carried out on a regular basis with different sites. Keep your reciprocal linking to a minimum to avoid building the reputation of a spammer.
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