Keywords play a major role in promoting a website and boosting its searchability in search engine results. Without keywords, your website stands a smaller chance of being found amongst the sea of competition. For this reason, following these top SEO tips and tricks is vital to the success of your website.
To boost the rankings of a given web page, companies assign specific keywords to those pages, which are merged into their high-quality content. On a broader level, keywords also play a very important role for a company’s overall marketing campaign. Without the right keywords, it’s impossible to effectively market your products and services to your exact target audience.
In this guide, Secret SEO Tips and Tricks to Choose the Right Keywords, you will find 4 very important SEO tips to boost your search engine results and gain better traffic:
1. Keyword Phrases
Many businesses feel it’s necessary to create a list of individual keywords to use throughout their PPC and SEO campaigns; however this couldn’t be further from the truth.
Instead of selecting individual keywords, it’s important instead to select a keyword phrase. To find your most basic keyword phrase you simply need to ask yourself what products or services you sell, and this will lead you to your most obvious keyword phrase.
For example, if you run a baby food company it’s inadvisable to use the words ‘baby’ and ‘food’ as two separate keywords – the two words used in isolation will have very little impact on your SEO results.
2. Steer Clear of Vanity Keywords
Vanity keywords are those which we unnecessarily aspire to score highly with. For example, if you run a jewellery store it’s easy to want to rank at the top of Google’s search engine results pages with the word ‘jewellery’. However this is highly ambitious (and a little unviable – unless you are a huge international and extremely well-known company), and will result in irrelevant traffic to your website.
Instead, it is advised to use more specific keywords such as ‘gold jewellery’ or ‘women’s watches’, and the competition for these keywords is far less fierce. Using specific keywords and keyword phrases will drive the right traffic to your website and lead to much better conversions.
Focusing on highly specific keywords that closely match your brand, products, location and services is far more effective and viable than going for ‘vein’ and incredibly competitive keywords.
3. To Repeat, or Not to Repeat?
Businesses easily become bewildered about the concept of repetition. Is it beneficial – or detrimental, to repeat keywords? Or should we mix up the keyword phrases we use throughout every page of our website?
Repetition is absolutely acceptable, provided the content is meaningful, valuable and contextualised. There’s no point in repeating a keyword throughout your website if the keyword doesn’t relate to the content. If we return to the baby food example discussed earlier, you could include a page of your site titled ‘baby food comparisons’, and another titled ‘baby food reviews’, however it’s futile to include these pages if you do not actually provide the respective comparisons or reviews. Not only will Google penalise you for doing so but you will probably lose some followers in the process.
4. Devising an Effective Content Strategy
The keywords that you use across your website should go hand in hand with your overall content strategy. Instead of thinking of content and keywords as two separate entities, it’s important to think of them as two interrelated entities that complement one another.
Since your keyword research reflects both how search engines ‘think’ and what your users are seeking, it’s essential that both of these factors are brought into consideration when developing a content strategy (instead of focusing exclusively on what Google wants). Otherwise, you will cut out a huge potential audience and weaken your SEO results.
Final Thoughts…
By following the SEO tips and tricks featured in this post, you stand a far better chance of ranking higher, generating stronger traffic and receiving a higher return on investment from your online marketing efforts.
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