It’s natural to get into a writing slump every now and then, particularly if you are writing fresh content every day.
Content marketing is a challenging yet highly creative endeavour that requires you to write consistently high-quality content about innovative, interesting subjects that have hardly been touched upon by the competition.
Obviously, this is no easy task, but with this 11-step guide, we aim to help you overcome those obstacles and make the entire content marketing process much more seamless.
Without further ado, here we present you with 11 content marketing ideas that you can use when you’ve run out of inspiration:
1. Conduct an Interview
Interviewing is a great way to produce high-quality content. Think of some unique, interesting questions and approach an expert in the field. Ask your interviewee to respond as honestly as possible; this will make a fantastic and interesting post, straight from the horse’s mouth.
2. Be Inspired
The best place to get inspiration is from other blogs. Save 10 of your favourite blog posts and use them as a source of inspiration when you feel as if you are running short of ideas. You can also put your own spin on an already-written article. For example, if someone wrote a post in a negative light, turn things around by shedding light on the positives.
3. Invite a Guest Poster
Contact smaller blogs that could do with the publicity, inviting them to guest post on your site. You can either give them guidance on what to write about or give them free reign. Either way, ensure that you proofread the content before publishing it; after all, it’s essential that you publish only the highest quality content.
4. Carry out a Brainstorming Session
Brainstorming with others is a superb way to get fresh inspiration, as gathering people together will give you an amalgamation of ideas. Ask your friends, colleagues, other bloggers and online peers for tips or ideas. You’ll be surprised at the feedback (and fresh content ideas) you get!
5. Ask your Followers
Ask your followers what type of content they would like to read about. This is fantastic for brand awareness as your readers will really feel valued and appreciated and of course, it is a great way to get new inspiration for content marketing.
6. Talk about a Big Success you’ve Recently Experienced
Sharing behind-the-scenes success stories with your audience is great for building brand awareness. Whether you’ve just completed a successful campaign or finished a project for a client, write all about it to give your readers a deeper insight into what goes on behind-the-scenes at your company. This is something that you could consider even covering as a regular feature – perhaps weekly or monthly.
7. Share your Failures!
Sharing failures and discussing how you overcame them is a great way to acknowledge where you went wrong in the past and will generate amazing feedback from your readers.
8. Write about a Hot News Topic
Search the news for the latest goings-on within your industry. Relate this back to your products or services for an interesting content marketing idea that is relevant and newsworthy. Writing about something newsworthy is also likely to result in lots of shares across your social media channels.
9. Revisit Old Posts
Go back to some of your most successful older posts and share them with new readers. Tweak them slightly to address your new readers and remind your old readers about a great piece of content that they thoroughly enjoyed reading.
10. Write a Review
Review a product or service you recently used that is relevant to your industry. Write what you liked and disliked about that product or service, and discuss whether or not you would recommend it.
11. Use Google’s Top Trends
Finally, check Google Trends to see what’s trending right now, and write about it. This content marketing strategy will seriously help to boost your SEO results.
As you can see there are plenty of ways to create fresh, interesting content when you’ve run out of inspiration. Make sure you bookmark these articles so when you find yourself in a content marketing rut, you can revisit them for some fresh inspiration!
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