Revisiting Red Bull’s Magnificent Approach to Content Marketing

Red Bull has one of the world’s most powerful approaches to content marketing. Read on for some of the tips and tricks.

admin

Ramzi Chamat / 8 Ways Media
2015-12-03 08:11:00

Red Bull is an internationally renowned energy drink that was introduced to the world in 1987. Founded by Austrian entrepreneur, Dietrich Mateschitz and Chaleo Yoovidhya, it is the highest selling energy drink worldwide, with a staggering 5.3 billion cans sold in 2013.

Red Bull has adopted some magnificent marketing strategies that enabled the business to be catapulted into the spotlight and known and loved by millions. Read on to discover what techniques this major brand continues to adopt to remain a major publishing empire.

Create customer-inspired content

The world of Red Bull is by no means limited to the drink: it is about the world of extreme sports including surfing, skateboarding, cycling and motorsports, in addition to games, music, adventure and more. From the moment you enter the Red Bull website you are immediately compelled with striking content in the form of stunning images and video. The site also has active social media pages that have an immense loyal following (as touched upon here). These pages focus exactly on what the customer wants by creating inspiring content exactly for its audience.

As a brand it is important to reach out to your target market with a compelling web design that will keep your audience engaged. You should also work across the right social media platforms, providing targeted, useful and relevant content that your audience aspires for.

Become a global media empire

Red Bull is a global media empire covering all media segments including video, mobile, online and print. Targeting every form of media enables the brand to reach out to the widest target market possible as if audiences are not offline then they can be reached via video, images and mobile.

Though it is not recommended to cover every media segment out there (particularly if you are a small business) it is advisable to find out exactly where your target market are spending the majority of their time, and spend time there too, sharing your content and engaging with your audience on a deep level. 

Be memorable

As consumers, it is easy to become immersed in the world of Red Bull, and even if you are not an active customer, you will still know the brand and be aware of some of their many impressive marketing campaigns. Red Bull has launched some outstanding content marketing campaigns, including the world-famous freefall from space with Felix Baumgartner. The freefall, sponsored by Red Bull, saw the brand truly expand boundaries, test limits and engage audiences like never before.

No, we are not recommending that your CEO jumps from a plane in order to boost brand awareness. But by devising a unique content marketing strategy that few other businesses have tried before, you can guarantee to boost leads, increase sales and remain in the memories of your audience for years to come. 

About 8 Ways Media

8 Ways Media your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.  

Discover how 8 Ways Media can help you to create a powerful content marketing campaign by contacting us today – because your business deserves the best.

Alternatively, fill in our quotation form and a member of our team will get back to you with a free, no obligation quotation.

P.S. Don’t forget to check us out on Facebook

 

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.