Responsive Web Design Indispensable to Business Productivity

Find out about the benefits of a responsive web design versus creating a mobile SEO strategy. Don’t ignore the benefits of responsive web design!

rchamat

Ramzi Chamat / 8 Ways Media
2014-09-11 09:21:00

As more and more people resort to Smartphones and tablets to find out the latest information and interact with their friends, it has never been more crucial to have a responsive web design that is completely compatible with such devices. Otherwise, you risk cutting out a huge portion of potential clients.

Mobile sales have superseded sales of desktop devices and laptops and as such it is highly likely that mobile internet usage will supersede desktop internet usage in the very near future.

According to a recent poll, 67% of internet users state that they are more likely to buy goods or services from a business that has a mobile-friendly site. Thus, having a mobile-friendly site is an indispensable way to appeal to a huge target market.

As more and more web users resort to their mobile phones, designing a completely responsive website is very important. A responsive web design is a far better option that a mobile SEO strategy, as:

It is Recommended by Google

Google advises that a responsive web design is far more advantageous that a mobile SEO strategy as a responsive design only has one URL as well as identical HTML text. This makes it far easier for search engine spiders to crawl, index and organise the content featured on your website, which is far better for SEO.

In addition, by having a single website that is compatible across all devices, this is far easier for users to share your site with others, making the text more interactive and accommodating. The entire user experience is more optimised, helping the site to rank higher in search engine results.

A Responsive Web Design is Completely Compatible Across all Devices

Another advantage of a responsive website is that it provides a great user-experience across all devices and screen sizes, regardless of the quality of that device. Since people from across the globe could be accessing your site, it’s impossible to know what type of device they will be visiting from, and the size of that device. But with a responsive design there’s no need to worry since the design is automatically compatible with the device.

Manageability

Finally, with a responsive web design there’s no need to have separate SEO campaigns. This facilitates the entire web management process, meaning that you can focus all your energies on a single website when optimising it. 

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