On-site optimisation, or on-site search engine optimisation, involves making your website appealing – not just to website users but also to search engines. When you perform on-site optimisation, it improves the quality of your website, both on the surface and behind the scenes, thus boosting your search engine rankings and bringing more traffic to your site.
What does On-Site Optimisation Involve?
Though the process of on-site optimisation is varied, the factors mentioned below are some of the most important:
- Add keywords to URLs, title tags, meta descriptions and header/alt tags
- Add individual pages for each keyword
- Incorporate a meta title and meta description for each page of the site
- Check site load speed
- Check the site loads quickly on different web browsers and screen resolutions
- Ensure all links are fully functioning and fixing any broken ones
- Link to important pages across your website (such as your homepage)
- Ensure all call to actions are fully visible
- Create high-quality content that is keyword-friendly
- Remove duplicate content
- Create an XML Sitemap
- Use Google Analytics and Webmaster tools to track your site’s SEO activity
- Add social media sharing buttons
SEO Tactics to Avoid
To fully optimise your website and ensure that it is search-engine friendly, it’s important to avoid the below on-site optimisation tactics:
- Never copy content from other websites
- Never have the same URLs for different pages
- Never duplicate title tags
- Do not hide keywords or keyword stuff
- Avoid mirror pages and cloaking
If you do adopt any of these five tactics mentioned above, you run the risk of being penalised by search engines and having your website’s SEO rankings drop dramatically.
In Summary
Many of the steps mentioned above only need to be dealt with on a one-off basis, while others need regular reviewing and amending. You can either make these changes yourself or adopt the assistance of a professional SEO consultant who will optimise your website for you and improve your search engine results.
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